Iain Jacob, Director, Advisor and Investor, was kind enough to share his views on content-led advertising and international strategy before he joins us for the judging of the World Media Awards 2019. WMA: Why do you think it’s important to benchmark and celebrate great international advertising strategies? IJ: In a world increasingly driven by technology […]
Thibaut Portal, Global Media Hub Leader for Pernod Ricard, discussed his thoughts on the future of content-led marketing ahead of his involvement with the World Media Awards 2019 as one of our jurors. WMA: Why do you think it’s important to benchmark and celebrate great international advertising strategies? TP: Getting inspired, sharing great ideas, telling […]
Tanya Robinson, Global Brand Director at the National Geographic will join us on the jury for the World Media Awards 2019, and ahead of this, we asked her what she consider to be the core challenges and opportunities facing international content-driven advertising. WMA: Why do you think it’s important to benchmark and celebrate great international […]
We asked Johanna Krantz, Commercial Director of the EMEA region for Reuters, what trends she had seen in content-led advertising before she joins us as a jury member for the World Media Awards 2019. WMA: As a judge, what are you hoping to see in the entries to the World Media Awards? JK: I’d like […]
Richard Stokes, Global Head of Content at Wavemaker, will join our experienced jury for the World Media Awards 2019, but prior to that, we caught up with him to discover his take on the key trends affecting global content-led advertising. WMA: Why do you think it’s important to benchmark and celebrate great international advertising strategies? […]
Graham McDonnell Creative Director, T Brand Studio International for The New York Times and also a judge for the World Media Awards which are now open for entries UNTIL 25TH JANUARY 2018. You can enter here. General Questions Q: Why should agencies/advertisers enter the World Media Awards? Graham: The World Media Awards stand as a showcase […]
Q&A with Deborah Perrot, Media Manager at IBM Europe and also a judge for the World Media Awards which are now open for entries UNTIL 25TH JANUARY 2018. You can enter here. General Questions Q: Why should agencies/advertisers enter the World Media Awards? Deborah: Because it is an opportunity for both introspection on the reasons for the […]
Q&A with Steve Ackerman of Somethin’ Else and also a judge for the World Media Awards which are now open for entries UNTIL 25TH JANUARY 2018. You can enter here. General questions: Q: Why should agencies/advertisers enter the World Media Awards? Steve: Top work needs to be confirmed as such. It’s a way to showcase work, […]
Q&A with Neil Wirasinha, SVP International Advertising Media at Universal Pictures and also a judge for the World Media Awards which are now open for entries UNTIL 25TH JANUARY 2018. You can enter here. General questions Q: What are you hoping for most when you judge the awards? Neil: Real creativity in media – not a […]
Jorg Dietzel, Head of Creative / Sales Media at Audi AG and also a judge for the World Media Awards which are now open for entries UNTIL 25TH JANUARY 2018. You can enter here. General questions: Q: Why should agencies/advertisers enter the World Media Awards? Jorg: For recognition of their work and to win clients and talent. […]
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