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More Than Just an Ego Boost: Awards Can Be a Serious Benchmark for the Industry

March 15, 2019

Awards, Thought Leadership

It’s awards season again and as the headlines from the Golden Globes, Oscars and Brits begin to fade, the spotlight is on an array of awards across the marketing industry....

What do you think your next job will be? If you’re aged over 40 and work in media or advertising then it might be safer to be thinking about your next career, writes Arif Durrani

February 28, 2019

Thought Leadership

“Having a diverse, more representative workforce is one of the biggest challenges we face, as we need an industry that will reflect the UK in the future,” says Karen Fraser,...

International advertising is dead, long live international advertising

January 28, 2019

Thought Leadership

Once upon a time, international advertising could fairly be accused of being unexciting, needing to appeal to a broad target market and so lacking the great ideas that local campaigns...

Five success factors for brand-media owner partnerships in content marketing

January 15, 2019

Awards, Thought Leadership, Top Tips

Choosing the right media owner platform for your content-led advertising campaign is key to success -  respondents to our recent “future of global content marketing” survey cited it as the...

Your new year challenge: how to target corporate influencers

January 2, 2019

Thought Leadership

It’s the start of a brand-new year and I’m sure that like me, people are already asking you if you have any resolutions for the coming year. Though I struggle...

What makes great content-led advertising?

December 17, 2018

Awards, Thought Leadership, Top Tips

What makes for great content-led advertising? And what makes for great international content-led advertising? As we begin to look forwards to the challenges and opportunities of the new year, I...

Truth to power: Adtech has to stand up for journalism

October 22, 2018

Thought Leadership

The future of the press is in doubt. If you need an example of just how powerful fake news has become, remember August, when even seasoned journalists accepted at face...

Opportunity knocks for publishers seeking to change ad industry narrative

April 21, 2018

Thought Leadership

Executives at The Washington Post, The Economist and National Geographic discuss Facebook, cross-publisher collaboration and the return of context. The barrage of coverage of Facebook’s fake news and data breach...

How to Cross Borders with Content

January 5, 2018

Awards, Interview, Thought Leadership

A selection of personal and professional insights from James Shoreland, Chief Client Officer at Initiative, IAA board member and World Media Awards judge. The World Media Awards are now open...

The Key to Truly Engaging Content

January 5, 2018

Thought Leadership

MediaCom CCO, Americas and co-head judge for the World Media Awards Jon Gittings on what makes a great cross-border, content-driven ad campaign. Based in New York, Jon Gittings is Chief...

Why more great brands are entering the WMAs? Hear from The New York Times’ Patrick Falconer

December 14, 2017

Awards, Thought Leadership

[x_video_embed type="16:9"][/x_video_embed] The Word Media Awards now in their third year: here’s why Patrick Falconer of The New York Times thinks more great brands are entering, to gain recognition for great...

In a World of Fake News Trusted Sources Are Invaluable

December 14, 2017

Thought Leadership

World Media Group President and Washington Post International Sales Director Emma Winchurch-Beale on the World Media Awards and the evolving world of brand content The world of brand content is...

The Key to Knockout Content

November 24, 2017

Thought Leadership

They say that content is king, but who’s the king of content? The much-debated changing media landscape has seen an interesting range of new kinds of companies launch into the...

The implications of GDPR for the advertising industry

October 25, 2017

Thought Leadership

Following on from our October 2017 breakfast briefing, The Implications of GDPR for the Advertising Industry - one of our best-ever attended sessions, we present the key take outs.

After the Super Bowl: How Jaguar followed up its 2014 spot ‘British Villains’

January 31, 2017

Thought Leadership

Ian Armstrong, global head of advertising at Jaguar Land Rover and co-head judge of the World Media Awards 2017, explains how the car manufacturer put two famous brands back on...

Brands risk chasing the ROI ‘bogeyman’ over long-term profitability

January 12, 2017

Thought Leadership

The very notion cross-border marketing is under threat in 2017, argues Sanjay Nazerali, global chief strategy officer at Dentsu Aegis Network and a head judge of the World Media Awards....

Time Inc’s Rupert Turnbull: ‘We haven’t made it easy enough for advertisers’

November 14, 2016

Thought Leadership

Time Inc’s vice president EMEA Rupert Turnbull tells M&M Global why he believes brands are returning to a conversation about context. Content is everywhere; it is the buzzword at the...

Is content the advertiser’s attention-seeking saviour?

December 10, 2015

Thought Leadership

Attention is fast emerging as the most valuable marketing currency – if your consumers pay attention, then you are winning. Simple and obvious, but how to earn attention? Welcome a...

Why Content-Driven Advertising Needs Its Own Industry Awards

December 1, 2015

Thought Leadership

According to multiple studies including a report released early in 2015 by advertising insight firm ALF, ‘content’ was the area that most marketers expected to invest more in this year,...

The Economist’s Nicolas Sennegon: ‘We need a collective response to problems like viewability

November 20, 2015

Thought Leadership

International media has reached a crossroads, argues The Economist Group’s global managing director and chief revenue officer Nicolas Sennegon. Gone are the days of pushing print over broadcast channels, and...