In a World of Fake News Trusted Sources Are Invaluable

December 14, 2017

World Media Group President and Washington Post International Sales Director Emma Winchurch-Beale on the World Media Awards and the evolving world of brand content

The world of brand content is evolving and one of the most interesting groups to emerge is the media-owner content agencies. They’re bringing audience insight and journalistic know-how to play, giving clients a whole new set of toys to play with – as well as reliable and trusted media platforms to help clients and consumers in a world of fake news. The World Media Awards celebrates content from all corners; it’s run by the World Media Group to recognise quality content from its own respected brands like The New York Times, Fortune, The Wall Street Journal – as well as content agencies, media agencies and other studios. VIEW THE FULL INTERVIEW