Behind the scenes election coverage with Paul Royall, Executive News Editor, BBC News Channel
July 4, 2024
The WMG Brand Advisory Board met yesterday to discuss some of the issues currently affecting brand marketers. The elections around the world this year are front of mind with brand...
The Future of Work within Advertising
March 30, 2023
Key Takeouts
The State of (Dis) Union – Insights from the WEF in Davos
January 30, 2023
Key Takeouts, Thought Leadership
The Year Ahead in Media and Marketing World Media Group members discuss the priorities for 2023
January 3, 2023
Thought Leadership
Are marketers doing enough to encourage sustainability? Belinda Barker
May 31, 2022
Thought Leadership
It’s time for real-world actions
June 28, 2021
Thought Leadership
Brands must use the momentum of the pandemic to shift from profit to purpose. To view this article by Damian Douglas, Managing Director EMEA, Time and President of The World...
What is the currency of truth? by Gordana Buccisano, EVP Global Client Transformation, Havas Media Group and Non-Executive Chair of the World Media Group
March 22, 2021
Thought Leadership
Gordana Buccisano, EVP global client transformation, Havas Media Group and Chair of the World Media Group explains the importance of trust in the relationship between publisher, brand and consumer In...
Making Content-Driven Marketing that People care About
November 26, 2020
Thought Leadership
Alex Delamain of The Economist and World Media Group explains how partnering with respected journalistic brands can deliver engagement, not just reach. As SVP, global client partner at The Economist...
Gordana Buccisano – My vision as new Chair of the World Media Group: plan for the future but prepare for the now
November 6, 2020
Thought Leadership
As I take over the reins as Chair of the World Media Group, an alliance of leading international media organisations, my first task is a challenging one: to help formulate our...
Moat Analysis shows Trusted Media continues to deliver increased engagement and viewability for advertisers during Covid-19
July 27, 2020
Research, Thought Leadership
New analysis released today by the World Media Group (WMG), a strategic alliance of the world’s premium media brands, confirms that advertising campaigns viewed within a trusted editorial environment are...
Why content marketers must look beyond traditional KPIs
July 21, 2020
Thought Leadership
When audiences are likely to judge a campaign based on factors such as interest, tone, integrity, accuracy, relevance and credibility when deciding whether to engage or not, are traditional KPIs...
Cause and Effect: How global media brands can engage audiences for action around climate change
April 22, 2020
Thought Leadership
By Katya Ionova, Creative Director, UK & EMEA, Business Insider - Member of the World Media Group With the COVID-19 pandemic presenting an existential threat to many areas of economic activity...
Working with Media in Times of Crisis – Opinion Piece by Denise Turner, Newsworks
April 14, 2020
Thought Leadership
Working with media in times of crisis Insight director Denise Turner writes about how trusted brands should operate in the new media environment. Earlier this week I was delighted to...
WMG Davos Diary – Key Takeaways from WEF 2020
January 28, 2020
Key Takeouts, Thought Leadership
Many World Media Group members were at the World Economic Forum in Davos last week to discuss the global, regional and industry issues affecting business leaders today. Here are some...
CIM Financial Services Marketing Summit – November 2019
December 11, 2019
Key Takeouts, Thought Leadership
The World Media Group was privileged to be a Partner alongside the CIM, Bloomberg LP and EI Advisory in the recent inaugural and hugely successful CIM Financial Marketing Leaders Summit....
Marketing ‘truth’ vs content reality – has creativity moved down the food-chain?
October 14, 2019
Awards, Thought Leadership
Recent research by The World Media Awards suggested that creativity has been usurped by storytelling and authenticity. Belinda Barker, Director of the World Media Group, asks whether creativity has truly...
Tailor-made: How to cut through with custom content
July 23, 2019
Thought Leadership
Tailor-made: How to cut through with custom content Belinda Barker Source: Event Reports, Downloaded from WARC More brands now want agencies and media partners to develop increasingly sophisticated branded content...
Quality News sites get ‘Halo effect’ on ad viewability
July 18, 2019
Thought Leadership
Gideon Spanier, Campaign Viewability rates are higher than industry standard as users seek trusted publishers in era of fake news. The viewability of display ads is nearly one-third higher on...
Branded Content: Creating Successful Campaigns with Ads that don’t look like Ads
June 13, 2019
Thought Leadership
Branded content: Creating successful campaigns with ads that don’t look like ads Belinda Barker Source: WARC Exclusive, June 2019 Downloaded from WARC Examining winning entries into the 2019 World Media...
Audio Internet stuck in 1996 – WARC newsletter April 2019
April 24, 2019
Thought Leadership
Audio internet stuck in 1996 News, 24 April 2019 TOPICS PODCASTS, STREAMING & ON DEMAND The amount of audio-friendly internet content is growing rapidly but the accompanying ecosystem remains embryonic,...