Filter articles


Are marketers doing enough to encourage sustainability? Belinda Barker

May 31, 2022

The desire to become a more purpose-driven business is one of the positive trends to emerge from the pandemic and brands are becoming increasingly more progressive in their outlook. Last...

It’s time for real-world actions

June 28, 2021

Thought Leadership

Brands must use the momentum of the pandemic to shift from profit to purpose. To view this article by Damian Douglas, Managing Director EMEA, Time and President of The World...

What is the currency of truth? by Gordana Buccisano, EVP Global Client Transformation, Havas Media Group and Non-Executive Chair of the World Media Group

March 22, 2021

Thought Leadership

Gordana Buccisano, EVP global client transformation, Havas Media Group and Chair of the World Media Group explains the importance of trust in the relationship between publisher, brand and consumer In...

Making Content-Driven Marketing that People care About

November 26, 2020

Thought Leadership

Alex Delamain of The Economist and World Media Group explains how partnering with respected journalistic brands can deliver engagement, not just reach. As SVP, global client partner at The Economist...

Gordana Buccisano – My vision as new Chair of the World Media Group: plan for the future but prepare for the now

November 6, 2020

Thought Leadership

As I take over the reins as Chair of the World Media Group, an alliance of leading international media organisations, my first task is a challenging one: to help formulate our...

Moat Analysis shows Trusted Media continues to deliver increased engagement and viewability for advertisers during Covid-19

July 27, 2020

Research, Thought Leadership

New analysis released today by the World Media Group (WMG), a strategic alliance of the world’s premium media brands, confirms that advertising campaigns viewed within a trusted editorial environment are...

Why content marketers must look beyond traditional KPIs

July 21, 2020

Thought Leadership

When audiences are likely to judge a campaign based on factors such as interest, tone, integrity, accuracy, relevance and credibility when deciding whether to engage or not, are traditional KPIs...

Cause and Effect: How global media brands can engage audiences for action around climate change

April 22, 2020

Thought Leadership

By Katya Ionova, Creative Director, UK & EMEA, Business Insider - Member of the World Media Group With the COVID-19 pandemic presenting an existential threat to many areas of economic activity...

Working with Media in Times of Crisis – Opinion Piece by Denise Turner, Newsworks

April 14, 2020

Thought Leadership

Working with media in times of crisis Insight director Denise Turner writes about how trusted brands should operate in the new media environment.  Earlier this week I was delighted to...

WMG Davos Diary – Key Takeaways from WEF 2020

January 28, 2020

Key Takeouts, Thought Leadership

Many World Media Group members were at the World Economic Forum in Davos last week to discuss the global, regional and industry issues affecting business leaders today. Here are some...

CIM Financial Services Marketing Summit – November 2019

December 11, 2019

Key Takeouts, Thought Leadership

The World Media Group was privileged to be a Partner alongside the CIM, Bloomberg LP and EI Advisory in the recent inaugural and hugely successful CIM Financial Marketing Leaders Summit....

Marketing ‘truth’ vs content reality – has creativity moved down the food-chain?

October 14, 2019

Awards, Thought Leadership

Recent research by The World Media Awards suggested that creativity has been usurped by storytelling and authenticity. Belinda Barker, Director of the World Media Group, asks whether creativity has truly...

Tailor-made: How to cut through with custom content

July 23, 2019

Thought Leadership

Tailor-made: How to cut through with custom content Belinda Barker Source: Event Reports, Downloaded from WARC More brands now want agencies and media partners to develop increasingly sophisticated branded content...

Quality News sites get ‘Halo effect’ on ad viewability

July 18, 2019

Thought Leadership

Gideon Spanier, Campaign Viewability rates are higher than industry standard as users seek trusted publishers in era of fake news. The viewability of display ads is nearly one-third higher on...

Branded Content: Creating Successful Campaigns with Ads that don’t look like Ads

June 13, 2019

Thought Leadership

Branded content: Creating successful campaigns with ads that don’t look like ads Belinda Barker Source: WARC Exclusive, June 2019 Downloaded from WARC Examining winning entries into the 2019 World Media...

Audio Internet stuck in 1996 – WARC newsletter April 2019

April 24, 2019

Thought Leadership

Audio internet stuck in 1996 News, 24 April 2019 TOPICS PODCASTS, STREAMING & ON DEMAND The amount of audio-friendly internet content is growing rapidly but the accompanying ecosystem remains embryonic,...

Patience required with an Audio Internet

April 8, 2019

Thought Leadership

Patience required with an audio internet ecosystem ‘stuck in the 90s’ Alex Brownsell Source: Event Reports, The Impact of Voice & Sound, March 2019 Downloaded from WARC Executives from Google,...

More Than Just an Ego Boost: Awards Can Be a Serious Benchmark for the Industry

March 15, 2019

Awards, Thought Leadership

It’s awards season again and as the headlines from the Golden Globes, Oscars and Brits begin to fade, the spotlight is on an array of awards across the marketing industry....

What do you think your next job will be? If you’re aged over 40 and work in media or advertising then it might be safer to be thinking about your next career, writes Arif Durrani

February 28, 2019

Thought Leadership

“Having a diverse, more representative workforce is one of the biggest challenges we face, as we need an industry that will reflect the UK in the future,” says Karen Fraser,...

International advertising is dead, long live international advertising

January 28, 2019

Thought Leadership

Once upon a time, international advertising could fairly be accused of being unexciting, needing to appeal to a broad target market and so lacking the great ideas that local campaigns...