Shortlisted 2023Social Good BrandSamsungEntered by:Starcom WorldwidePutting Samsung Live Recommerce At The Heart Of World Environment DayCredited:Twitter, RGA, RazorfishWhy? Younger shoppers prefer to buy sustainable brands, and are willing to spend an extra 10% or more on sustainable products. Despite this, less than 20% of discarded TVs, computers, phones and other electronics are recycled. A big [...]
Shortlisted 2023Social Good BrandLeaps by BayerEntered by:BBC StoryWorksCrossing the LineWhy? Leaps by Bayer has social good at their heart. They invest in paradigm-shifting advances in the life sciences that could change the world for the better. Tackling a wide range of global challenges, from curing genetic diseases to developing next generation agriculture – they are [...]
Winner 2023Social Good BrandDeutsche Telekom AGEntered by:Mindshare GmbH#WhatWeValue: Embracing Volunteerism With GenZCredited:emetriq GmbH, Publicis Sapient, Saatchi & Saatchi London, Proud Robinson & PartnersWhy? As a leader in the telecommunications sector, Deutsche Telekom aspires to continuously make positive impacts on society. “We won’t stop until everyone is connected” is the brand purpose that motivates us to [...]
Shortlisted 2022Corporate Influencer, Brand & Media Owner Partnership, Social Good BrandInfosysEntered by:Economist ImpactCredits:WongdoodyThe Sustainability ProjectThe Challenge With Sustainability an increasingly critical global challenge, there is a growing need among influential audiences for relevant, timely content and insights to help them navigate the rapidly changing sustainability landscape. As an organisation committed to creating thought-provoking research and [...]
Shortlisted 2022Social Good BrandLEGOEntered by:Red Border by TIMECredits:Initiative, LEGO'Girls Are Ready' Why? The UN reports that around the globe, fewer than 15% of those graduating from science, technology, engineering and math (STEM) programs are women. Even when girls do get the education required for an increasingly digital workplace, they don’t always get available jobs. TIME [...]
Winner 2022 Social Good BrandHyundaiEntered by:BBC Studios (BBC StoryWorks)Credits:Havas Media Germany, Innocean WorldwideJourney To IthacaWhy? Our oceans make up 70% of the planet. Many of us think we live on Planet Earth, but in fact, we live on Planet Ocean. The world’s oceans play a major role in sustaining life on Earth, but they are [...]
Highly Commended 2022Social Good BrandFor(bes) the CultureEntered by:ForbesState Of Black EntrepreneurshipWhy? Grassroots movements have been known to change history, but can they correct history too? Enter: For(bes) The Culture—a hub for elite leaders of color who are breaking down barriers and impacting culture globally to connect, collaborate and change. Beginning as a grassroots movement several [...]
Shortlisted 2022Social Good BrandBanco SantanderEntered by:Arena Media and Havas SpainFootballCan 2041Why? Santander is a Spanish multinational financial services company. For years, it has been supporting sports and specifically football through the sponsorship of major competitions. Under its global strategy #footballcan which started 2 years ago, the bank promotes the positive impact football CAN have on [...]
Shortlisted 2021Social Good BrandWWF ChileEntered by:InbraxFootprints of ExtinctionThe Challenge According to figures from the United Nations, of the 8,300 known animal breeds, 8% are extinct and 22% are in danger of extinction, due to various causes and especially how humans have impacted their ecosystems.  WWF Chile works to protect land, air and marine environments, and [...]
Shortlisted 2021Social Good BrandSamsung Entered by:StarcomSamsung out of the boxThe Challenge Colorful cardboard packaging is great for selling TVs on-shelf – but it’s not so great for our environment. The manufacturing of cardboard packaging and their full-color printed labels create greenhouse gas emissions and overall, cardboard packaging is one of the biggest contributors to municipal [...]