Finalist 2025Social Good BrandZurich InsuranceEntered by:Economist ImpactResilience from the Ground UpCredits:Universal McCannWhy? In the face of mounting climate challenges, the resilience of urban environments has never been more crucial. As climate change continues to manifest through more frequent, severe and unpredictable weather events, cities worldwide find themselves at the forefront of this crisis. Cities, as [...]
Winner 2025Social Good BrandViiV HealthcareEntered by:Publicis Media – Platform GSKEnding the EpidemicCredits:CNN, Publicis Media Content, Publicis MediaWhy? Despite decades of progress in HIV treatment, public understanding has not kept pace with the science. Outdated narratives persist - fuelled by stigma, misinformation, and a growing silence in policy discourse. In many regions, HIV is still wrongly [...]
Finalist 2025Social Good BrandMastercardEntered by:Weber ShandwickShe is PricelessWhy? In Africa, women remain vastly underrepresented in leadership, particularly in technology. As of 2024, women make up just 30% of the tech workforce across Africa and occupy less than 15% of executive roles in tech companies, with only 8% in CEO positions. Moreover, women-founded startups receive only [...]
Finalist 2025Social Good BrandEcolabEntered by:ReutersBetter Water, Better BusinessCredits:Reuters Plus, Essence MediaComWhy? Global demand for water is expected to increase by 1% each year, with the manufacturing sector largely driving up this need. Already, more than four out of 10 companies are experiencing a substantive risk related to water in their operations or along their value [...]
Finalist 2024Social Good BrandVisaEntered by:Starcom WorldwideVisa Pep Talks: Lighting up Women’s Football with Hope, Not Hate.Credited:DAZ, Saatchi & Saatchi London, Publicis Media Content InnovationWhy? Visa is a proud champion of women’s football, helping to grow its reach and participation. But as much as the game has grown, there is still alarming negativity and hate directed [...]
Winner 2024Social Good BrandBlancpainEntered by:Economist ImpactBeyond the SurfaceWhy? At present, only 8% of the ocean is under some form of marine protection, and just 2.9% is fully or highly protected from fishing and other human impacts. Little is known about the true effectiveness of these parts of the ocean, known as Marine Protected Areas (MPAs). [...]
Shortlisted 2023Social Good BrandSamsungEntered by:Starcom WorldwidePutting Samsung Live Recommerce At The Heart Of World Environment DayCredited:Twitter, RGA, RazorfishWhy? Younger shoppers prefer to buy sustainable brands, and are willing to spend an extra 10% or more on sustainable products. Despite this, less than 20% of discarded TVs, computers, phones and other electronics are recycled. A big [...]
Shortlisted 2023Social Good BrandLeaps by BayerEntered by:BBC StoryWorksCrossing the LineWhy? Leaps by Bayer has social good at their heart. They invest in paradigm-shifting advances in the life sciences that could change the world for the better. Tackling a wide range of global challenges, from curing genetic diseases to developing next generation agriculture – they are [...]
Winner 2023Social Good BrandDeutsche Telekom AGEntered by:Mindshare GmbH#WhatWeValue: Embracing Volunteerism With GenZCredited:emetriq GmbH, Publicis Sapient, Saatchi & Saatchi London, Proud Robinson & PartnersWhy? As a leader in the telecommunications sector, Deutsche Telekom aspires to continuously make positive impacts on society. “We won’t stop until everyone is connected” is the brand purpose that motivates us to [...]
Shortlisted 2022Corporate Influencer, Brand & Media Owner Partnership, Social Good BrandInfosysEntered by:Economist ImpactCredits:WongdoodyThe Sustainability ProjectThe Challenge With Sustainability an increasingly critical global challenge, there is a growing need among influential audiences for relevant, timely content and insights to help them navigate the rapidly changing sustainability landscape. As an organisation committed to creating thought-provoking research and [...]