Awards finalist (2026)European Commission: Global GatewayBrand:European CommissionEntered by:Vox MediaCredits:ICF NextCategory:Social Good Challenge The European Commission recognised that traditional institutional messaging was no longer enough to connect with younger audiences. While the EU is one of the world’s largest development partners, many young people still perceive it as distant, bureaucratic, and disconnected from the realities shaping [...]
Awards finalist (2026)Reuters: Pure News, Straight from the SourceBrand:ReutersEntered by:ReutersCredits:Gravity RoadCategory:Social Good Challenge Trust in news is eroding just as AI-generated misinformation is exploding. Over half of global audiences now question whether the news they see online is real, rising to 73% in the US. For Reuters — a brand built on trust, accuracy and [...]
Awards finalist (2026)ViiV Healthcare: Making HIV History – Reaching an HIV-free GenerationBrand:ViiV HealthcareEntered by:CNN International CommercialCredits:Publicis MediaCategory:Social Good Challenge Significant advances have been made in HIV treatment and prevention, yet public and professional understanding has not always kept pace with innovation. HIV care has long been shaped by a daily oral treatment paradigm, which does [...]
Awards finalist (2026)Iberdrola: Staying PowerBrand:IberdrolaEntered by:FortuneCredits:Fortune Brand Studio, Headland Consultancy, Aerial Film CompanyCategory:Social Good Challenge As AI and electrification accelerate energy demand, the grid faces growing strain—and smarter, more resilient energy systems are needed to balance supply and demand. Through STAYING POWER, a documentary-style brand film, our team was tasked with humanizing these complex energy [...]
Awards winner (2025) 🏅ViiV Healthcare: Ending the EpidemicBrand:ViiV HealthcareEntered by:Publicis Media – Platform GSKCredits:CNN, Publicis Media ContentCategory:Social Good Challenge Despite decades of progress in HIV treatment, public understanding has not kept pace with the science. Outdated narratives persist – fuelled by stigma, misinformation, and a growing silence in policy discourse. In many regions, HIV is [...]
Awards finalist (2025)Ecolab: Better Water, Better BusinessBrand:EcolabEntered by:ReutersCredits:Reuters Plus, Essence MediaComCategory:Social Good Challenge Global demand for water is expected to increase by 1% each year, with the manufacturing sector largely driving up this need. Already, more than four out of 10 companies are experiencing a substantive risk related to water in their operations or along [...]
Awards finalist (2025)Mastercard: She is PricelessBrand:MastercardEntered by:Weber ShandwickCredits:Category:Social Good Challenge In Africa, women remain vastly under-represented in leadership, particularly in technology. As of 2024, women make up just 30% of the tech workforce across Africa and occupy less than 15% of executive roles in tech companies, with only 8% in CEO positions. Moreover, women-founded startups [...]
Awards finalist (2025)Zurich: Resilience from the Ground UpBrand:Zurich InsuranceEntered by:Economist ImpactCredits:Universal McCannCategory:Social Good Challenge In the face of mounting climate challenges, the resilience of urban environments has never been more crucial. As climate change continues to manifest through more frequent, severe and unpredictable weather events, cities worldwide find themselves at the forefront of this crisis. [...]
Awards winner (2024) 🏅Blancpain: Beyond the SurfaceBrand:BlancpainEntered by:Economist ImpactCredits:Category:Social Good Challenge At present, only 8% of the ocean is under some form of marine protection, and just 2.9% is fully or highly protected from fishing and other human impacts. Little is known about the true effectiveness of these parts of the ocean, known as Marine [...]
Awards finalist (2024)Visa: Pep Talks – Lighting up Women’s Football with Hope, Not HateBrand:VisaEntered by:Starcom WorldwideCredits:DAZN, Saatchi & Saatchi London, Publicis Media Content InnovationCategory:Social Good Challenge Visa is a proud champion of women’s football, helping to grow its reach and participation. But as much as the game has grown, there is still alarming negativity and [...]