Awards winner (2026) 🏅Ferragamo: How to Ski Italian Style with Alberto TombaBrand:FerragamoEntered by:CNBCCredits:CNBCCategory:Small Budget, Great Impact Challenge Few briefs carry the weight of a century. Ferragamo – a house built on the belief that craft holds value – wanted to make their brand feel alive and culturally relevant without the scale of a major above-the-line [...]
Highly Commended (2026) 🏅ViiV Healthcare: Making HIV History – Reaching an HIV-free GenerationBrand:ViiV HealthcareEntered by:CNN International CommercialCredits:Publicis MediaCategory:Small Budget, Great Impact Challenge ViiV Healthcare’s ambition is to be recognised as the authority in HIV treatment and prevention and as the leader in long-acting injectable (LAI) innovation. While awareness of HIV has improved, understanding of newer [...]
Awards finalist (2026)Scottish Development International: Think capital investment. Think Scotland.Brand:Brand ScotlandEntered by:Reuters PlusCredits:ReutersCategory:Small Budget, Great Impact Challenge It’s time to rethink Scotland on the international stage. Scottish Development International (SDI) wanted to capture the attention of potential investors and business decision makers (BDMs) and get them to reconsider Scotland as an innovative, business destination for [...]
Awards finalist (2026)McDonald's: Local Leaders, Global ImpactBrand:McDonald'sEntered by:ForbesCredits:Forbes BrandVoice, TeneoCategory:Small Budget, Great Impact Challenge McDonald's is the world's leading global foodservice retailer with over 43,000 locations in over 100 countries. Operating in Europe for more than 50 years, the business has over 8,500 restaurants across 30 countries in the region. McDonald’s works in partnership with [...]
Awards finalist (2026)Uzbekistan Art and Culture Development Foundation: Silk Road Run – Samarkand MarathonBrand:Uzbekistan Art and Culture Development FoundationEntered by:BBC StoryWorksCredits:BBCCategory:Small Budget, Great Impact Challenge In a crowded global marathon market, the Samarkand Marathon faced a distinct visibility gap. Despite being Central Asia’s premier long‑distance event and an official Abbott World Marathon Majors Championships qualifier, [...]
Awards winner (2025) 🏅Mercator Ocean International: A Sea of ChangeBrand:Mercator Ocean International Copernicus Marine ServiceEntered by:BBC StoryWorksCredits:Design & DataCategory:Small Budget, Great Impact Challenge Our ocean is drastically changing, fast. Copernicus Marine Service and Mercator Ocean International wanted to promote its Copernicus Marine Service report, which provides critical ocean data that tracks the impact of climate [...]
Awards finalist (2025)Bayer: Drive Sustainable ProgressBrand:BayerEntered by:PoliticoCredits:Politico LiveCategory:Small Budget, Great Impact Challenge For the last three years, Bayer has partnered with POLITICO on Drive Sustainable Progress, a custom campaign to get EU policymakers to support innovation by showcasing how new tools in crop science and health care drive positive change. The 2024 campaign posed a [...]
Awards finalist (2025)Equinor: Searching for Better – The Energy Transition Told by the People Powering ItBrand:EquinorEntered by:Financial TimesCredits:Category:Small Budget, Great Impact Challenge Equinor’s strategic communications challenge was clear: show, not just tell, the world how it is evolving from a traditional oil and gas company into a leader in the energy transition. Following years of [...]
Awards finalist (2025)TikTok: Brands That Won Big on TikTokBrand:TikTokEntered by:ForbesCredits:Category:Small Budget, Great Impact Challenge TikTok partnered with Forbes to respond to a dual objective: drive awareness of the TikTok Ad Awards (which recognize and celebrate each year's breakthrough entertainers, rising stars in fashion and beauty, sporting icons of tomorrow, passionate foodies, and many more) and [...]
Awards finalist (2025)West Midlands Growth Company: Welcome to the West MidlandsBrand:West Midlands Growth CompanyEntered by:BBC StoryWorksCredits:Category:Small Budget, Great Impact Challenge The West Midlands is a dynamic, vibrant pocket of Britain, yet one that's often not well-known to travellers coming to the UK. The West Midlands Growth Company (WMGC) approached BBC StoryWorks to change this brand [...]
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