Finalist 2025Financial Services BrandVisaEntered by:VisaVisa Level Up Your Game – Olympic and Paralympic Games Paris 2024Credits:StarcomThe Challenge Visa is a strong legacy brand but there’s a need to continue innovating within the payments’ landscape and engaging with younger generations – especially Gen Z. The challenge for Visa is maintaining brand visibility and relevance in the [...]
Finalist 2025Financial Services BrandUBSEntered by:Publicis ULABSMarket RhythmsCredits:Bloomberg, Publicis ULABS (Spark Foundry, Publicis, Digitas)The Challenge Electronic trading has become synonymous with speed, data, and automation. Yet within this competitive algorithmic race, UBS Investment Bank faced a core challenge: how to assert leadership in a way that felt cutting-edge, human, and emotionally intelligent. Though recognised as an [...]
Highly Commended 2025Financial Services BrandUBSEntered by:T Brand Studio, New York Times AdvertisingUBS x New York Times: Craft MattersCredits:Publicis ULABS (Spark Foundry, Publicis Media)The Challenge In 2024, UBS launched a new global brand campaign titled, “Banking is our craft” to increase familiarity and strengthen its reputation among high-net-worth individuals, C-suite leaders, and executives. This audience values [...]
Finalist 2025Financial Services BrandUBSEntered by:Bloomberg MediaUBS x Bloomberg Media: Craft MattersCredits:Publicis ULABS (Spark Foundry, Publicis Media)The Challenge UBS needed to shift perception from a traditional wealth manager to a forward-thinking, purpose-driven institution. The brand had developed a global brand campaign message to address this—“Banking is our craft”—and wanted to strengthen it and maximize its reach, [...]
Finalist 2025Financial Services BrandUBSEntered by:The Wall Street JournalCrafting CapitalCredits:Publicis ULABS (Spark Foundry, Publicis Media)The Challenge After several years in the doldrums, dealmaking in private markets was back in focus as 2024 ticked over to 2025. With companies staying private for longer, would the markets experience a glorious renaissance? Did the slow deal flow as well [...]
Winner 2025Financial Services BrandUBSEntered by:Publicis ULABSBanking is Our CraftCredits:Publicis ULABS (Spark Foundry, Publicis, Digitas), ProphetThe Challenge UBS’s wealth management services are offered to individuals with at least 1 million dollars of investable capital. Precisely targeting such a small minority of consumers is essential for effective campaigning. Our primary objective was to identify and target an [...]
Finalist 2025Financial Services BrandSwiftEntered by:Economist ImpactGrowth at a CrossroadsCredits:Ptarmigan Media, LtdThe Challenge A new era of globalisation is transforming the flow of people, goods, services, data, and money around the world. Current geopolitical fragmentation is challenging the architecture of the international financial system and creating an increasingly complex landscape for the future of financial flows. [...]
Finalist 2025Financial Services BrandPGIMEntered by:ReutersPGIM OutfrontCredits:UMThe Challenge Engage, inform and challenge. In a rapidly evolving, competitive, and heavily populated financial landscape, marked by volatility and uncertainty, PGIM faced the challenge of capturing the attention of institutional investors and financial intermediaries. Amidst the clutter of traditional insights, PGIM aimed to establish itself as a leading authority [...]
Finalist 2025Financial Services BrandLombard OdierEntered by:Lombard OdierRethinking Through the NoiseCredits:VML (WPP)The Challenge 2024 was a year of economic, political and geopolitical uncertainty. Upheaval was amplified by a proliferation of opinions, ‘breaking news’, and increasingly extreme forecasts, often leaving investors bewildered. Challenge - help investors ‘cut through the noise’, and encourage them that rather than trying [...]
Finalist 2024Financial Services BrandVisaEntered by:Starcom WorldwideVisa Pep Talks: Lighting Up Women’s Football With Hope, Not Hate.Credited:DAZN, Saatchi & Saatchi London, Publicis Media Content InnovationThe Challenge Visa is a proud champion of women’s football, helping to grow its reach and participation. But as much as the game has grown, there is still alarming negativity and hate [...]