Highly Commended 2023Financial Services BrandPGIMEntered by:ReutersOutFrontCredited:Ptarmigan MediaThe Challenge How can asset managers capture attention, boost market leadership positioning and keep investors informed with topical trends during such volatile economic headwinds? As PGIM, the global asset management arm of Prudential Financial, we wanted to create a unique way for investors to think about and navigate the [...]
Shortlisted 2023Financial Services BrandVisaEntered by:Starcom WorldwideVisa: The Right Way To Right AttentionThe Challenge The Hard Reality: To build trust, attention really matters Visa is a global payments technology company connecting consumers, businesses, banks, and governments in more than 200 countries and territories worldwide. With 2.5 billion cards in use, Visa connects people through payments all [...]
Shortlisted 2023Financial Services BrandVisaEntered by:Starcom WorldwideProtecting Gamers Protects VisaCredited:Roblox, Venatus MediaThe Challenge A HARD REALITY: A GENERATION BYPASSING PLASTIC Visa is a global payments technology company. With 2.5 billion credentials in use, Visa connects people through payments all around the world. Visa aims to be the best way to pay and be paid, for everyone, [...]
Shortlisted 2023Financial Services BrandiShares by BlackRockEntered by:MindshareIndex MoreCredited:adam&eveDDB, Two, cain&abelThe Challenge The European ETF AUM is predicted to almost double in 4 years passing $3T by 2026 which is a 16+% annual growth rate (PWC, 2022), this offers great opportunity, but also a challenge to iShares to maintain its market share of 43% in an [...]
Shortlisted 2023Financial Services BrandInvest EuropeEntered by:Invest EuropeA Different Angle: Funding people, With PurposeCredited:BBC StoryWorks Commercial ProductionsThe Challenge The European private equity and venture capital industry manages €846 billion of assets employing 10.5 million people across Europe, 4.5% of the region’s workforce. Most people come into contact with a product or service from a company backed [...]
Shortlisted 2022Financial Services BrandUBSEntered by:T Brand, the content studio of New York Times AdvertisingCredits:Spark FoundryTackling The Climate Crisis With The Visionaries Of TomorrowThe Challenge With nearly 25 years’ experience in sustainable investing, in 2020, UBS made sustainable investments its preferred solution for wealth management clients to invest globally. In 2021, UBS found its reason for [...]
Winner 2022Financial Services BrandLombard Odier GroupEntered by:Banque Lombard Odier & Cie SACredits:VMLY&R, Wavemaker, RS SolutionsRevealing The Unexpected Value Of NatureThe Challenge Lombard Odier’s current branding campaign journey started in 2016. In that year, we launched a campaign to articulate our central philosophy of “rethink everything,” or constantly re-evaluating the world around us. In 2018, we [...]
Shortlisted 2022Financial Services BrandING Wholesale BankingEntered by:The Trust: The Wall Street Journal | Barron's GroupCredits:Greenhouse GroupProgress With PurposeThe Challenge In the run up to the international COP26 summit held in Glasgow, Scotland, from 31 October - 12 November 2021, ING Group CEO Steven van Rijswijk referred to it as a ‘moment of truth’, when the [...]
Highly Commended 2022Financial Services BrandCitiEntered by:Euromoney Institutional InvestorTreasury & Turbulence - Sanctions: The Makers & The BreakersThe Challenge When Citi supported the first series of Treasury and Turbulence in 2018, a podcast produced by Euromoney aimed at the corporate treasury function, it was an innovative move for both bank and publisher. The challenge from Citi [...]
Shortlisted 2022Financial Services BrandBanco SantanderEntered by:Arena Media and Havas SpainFootballCan 2041The Challenge Santander is a Spanish multinational financial services company. For years, it has been supporting sports and specifically football through the sponsorship of major competitions. Under its global strategy #footballcan which started 2 years ago, the bank promotes the positive impact football CAN have [...]