Awards winner (2026) đ
UBS: The Craft of SportBrand:UBSEntered by:New York Times AdvertisingCredits:New York Times, The Athletic, Publicis GroupeCategory:Financial Services Challenge UBS wanted to tackle a familiar challenge in financial services: when so many banks claim expertise and trust, how do you stand out with an audience that values performance, discretion and trust? The goal was [...]
Awards finalist (2026)Julius Baer: Make the Most of TomorrowBrand:Julius BaerEntered by:Financial TimesCredits:FT, FT Partner ContentCategory:Financial Services Challenge Private banking is a category built on expertise, discretion and performance. It is also a category dominated by product language, technical complexity and conventional messaging. At the same time, the audience changed. A new generation of wealthy individuals [...]
Awards finalist (2026)UBS: Crafting CapitalBrand:UBSEntered by:The Wall Street JournalCredits:The Trust | Wall Street Journal, BearJam Production, Publicis MediaCategory:Financial Services Challenge As 2024 tipped into 2025, private markets hit a pivotal moment. After years in the doldrums, dealmaking was flickering back to life â but companies were staying private for longer, exit routes were uncertain and [...]
Awards finalist (2026)Lombard Odier: Rethink StabilityBrand:Lombard OdierEntered by:Lombard OdierCredits:VML UKCategory:Financial Services Challenge In a world shaped by geopolitical fragmentation, technological acceleration and climate pressures, stability has become more sought after and more misunderstood, perceived as something to defend rather than something to create. For Lombard Odier, the challenge was to reposition stability from a static, [...]
Awards winner (2025) đ
UBS: Banking is Our CraftBrand:UBSEntered by:Publicis ULABSCredits:Publicis ULABS (Spark Foundry, Publicis, Digitas), ProphetCategory:Financial Services Challenge UBSâs wealth management services are offered to individuals with at least one million dollars of investable capital. Precisely targeting such a small minority of consumers is essential for effective campaigning. Our primary objective was to identify and [...]
Highly Commended (2025) đ
UBS: Craft MattersBrand:UBSEntered by:New York Times AdvertisingCredits:Publicis ULABS (Spark Foundry, Publicis Media)Category:Financial Services Challenge In 2024, UBS launched a new global brand campaign titled, âBanking is our Craftâ to increase familiarity and strengthen its reputation among high-net-worth individuals, C-suite leaders, and executives. This audience values excellence and intentionality â and seeks not [...]
Awards finalist (2025)Lombard Odier: Rethinking Through the NoiseBrand:Lombard OdierEntered by:Lombard OdierCredits:VML (WPP)Category:Financial Services Challenge 2024 was a year of economic, political and geopolitical uncertainty. Upheaval was amplified by a proliferation of opinions, âbreaking newsâ, and increasingly extreme forecasts, often leaving investors bewildered. Challenge â help investors âcut through the noiseâ, and encourage them that rather [...]
Awards finalist (2025)PGIM: OutFrontBrand:PGIMEntered by:Reuters PlusCredits:Universal McCannCategory:Financial Services Challenge Engage, inform and challenge. In a rapidly evolving, competitive, and heavily populated financial landscape, marked by volatility and uncertainty, PGIM faced the challenge of capturing the attention of institutional investors and financial intermediaries. Amidst the clutter of traditional insights, PGIM aimed to establish itself as a [...]
Awards finalist (2025)Swift: Growth at a CrossroadsBrand:SwiftEntered by:Economist ImpactCredits:Ptarmigan Media LtdCategory:Financial Services Challenge A new era of globalisation is transforming the flow of people, goods, services, data, and money around the world. Current geopolitical fragmentation is challenging the architecture of the international financial system and creating an increasingly complex landscape for the future of financial [...]
Awards finalist (2025)UBS: Crafting CapitalBrand:UBSEntered by:The Wall Street JournalCredits:Publicis Ulabs (Spark Foundry, Publicis Media)Category:Brand & Media Owner Partnership Challenge After several years in the doldrums, dealmaking in private markets was back in focus as 2024 ticked over to 2025. With companies staying private for longer, would the markets experience a glorious renaissance? Did the slow [...]
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