Shortlisted 2016Corporate Brand Promotion BrandSHELLLead AgencyMEDIACOM WORLDWIDETHE GREAT ENERGY CHALLENGEThe Challenge In 2015, Shell looked to create favourability, familiarity and advocacy with a newly defined target audience: Energy Engaged Millennials, particularly ages 25 – 34, who are interested in what “makes the world tick”. They think of themselves as “global citizens”: people with a world view, who [...]
Shortlisted 2016Corporate Brand Promotion BrandSENSODYNELead AgencyPHD INTERNATIONALFUTURE NOWThe Challenge Sensodyne (manufactured and distributed by GSK) is the market leader in treating the pain of sensitive teeth. Since its launch in 1961, Sensodyne have moved from being a niche medical brand to a bigger business, treating over 6m people each year in the UK alone. Specialist oral care [...]
Winner 2016Corporate Brand Promotion BrandEYLead AgencyEI AGENCYGLOBAL CFO COUNSELThe Challenge This assignment has 4 key drivers: How can EY demonstrate its specific presence with, and relevance to, elite CFOs from the world's largest corporations? How can EY enhance perception of itself as a thought leader providing specific insights to help CFOs address pressing business issues? How can [...]
Shortlisted 2016Corporate Brand Promotion BrandAXALead AgencyTHROUGH RESEARCH, PROTECTIONThe Challenge Created by AXA in 2008, the AXA Research Fund is the Science Philanthropy Initiative of leading insurer AXA, dedicated to supporting independent, academic research that contributes to the understanding of risk (environmental, life, and socio-economic). The AXA Research Fund is endowed with €200 million until 2018. It has a [...]