Shortlisted 2016Corporate Brand Promotion BrandSENSODYNELead AgencyPHD INTERNATIONALFUTURE NOWThe Challenge Sensodyne (manufactured and distributed by GSK) is the market leader in treating the pain of sensitive teeth. Since its launch in 1961, Sensodyne have moved from being a niche medical brand to a bigger business, treating over 6m people each year in the UK alone. Specialist oral care [...]