Finalist 2025Brand & Media Owner Partnership BrandUBSEntered by:The Wall Street JournalCrafting CapitalCredits:Publicis ULABS (Spark Foundry, Publicis Media)The Challenge After several years in the doldrums, dealmaking in private markets was back in focus as 2024 ticked over to 2025. With companies staying private for longer, would the markets experience a glorious renaissance? Did the slow deal [...]
Finalist 2025Brand & Media Owner Partnership BrandPwCEntered by:TEDPwC & TED: Intelligence UnboundCredits:Culture 3The Challenge TED and PwC came together with a shared ambition: to respond to one of the most urgent tensions in business and society today - the future of AI. Public narratives were dominated by hype, confusion, and fear. Across industries, leaders were [...]
Highly Commended 2025Brand & Media Owner Partnership BrandNetflixEntered by:Uber AdvertisingUber X Netflix Squid Game 2Credits:Uber Advertising, Netflix & Subtropic StudiosThe Challenge Uber and Netflix's campaign transformed everyday journeys into immersive Squid Game experiences, engaging over 116,000 consumers through AR, generating 6.2 million impressions, and surpassing engagement benchmarks across Uber’s ad formats. To mark the return [...]
Finalist 2025Brand & Media Owner Partnership BrandL’Oreal GroupEntered by:T Brand Studio, New York Times AdvertisingThis is Not a Beauty PodcastThe Challenge L’Oréal Groupe, the world’s No. 1 beauty brand, reaches 1.5 billion consumers across 150+ countries through 37 global brands including Lancôme, L’Oréal Paris, Prada, YSL, and Valentino. At its core, the company is driven [...]
Finalist 2025Brand & Media Owner Partnership BrandInfosysEntered by:Economist ImpactThe Sustainability AtlasThe Challenge Global sustainability is complex, many business leaders still lack the tools, data, and time to make informed decisions. Since 2021, Infosys has worked to change that. As digital partner to Economist Impact’s Sustainability Project, Infosys co-developed the award-winning Value Chain Navigator in 2024 [...]
Finalist 2025Brand & Media Owner Partnership BrandEYEntered by:EYGS LLPEY.ai Face of the Future Campaign with QuartzCredits:Quartz, EssenceMediacomThe Challenge The EY.ai launch campaign was a global initiative designed to position the EY organisation at the forefront of AI and drive awareness of EY.ai – a unifying AI platform connecting people, ecosystems and technology. As the AI [...]
Finalist 2025Brand & Media Owner Partnership BrandDe Beers GroupEntered by:Fortune Brand StudioTalent UnearthedThe Challenge Economic crises have resulted in lower jewelry sales globally, and this, coupled with the rise of cheaper alternatives such as lab-grown diamonds, is a threat to the natural diamond industry. In the face of these challenges, De Beers Group aimed to [...]
Winner 2025Brand & Media Owner Partnership BrandBupa UKEntered by:National GeographicPicture of HealthThe Challenge Bupa wants to shift perceptions from ‘Bupa: the health insurance company’ to ‘Bupa: a world-leading healthcare company’. Their mission is to build global recognition as a brand that gets health. As the Official Healthcare Partner for the National Paralympics Associations in nine [...]
Finalist 2025Brand & Media Owner Partnership BrandBrand ScotlandEntered by:BBC StoryWorks EMEAScotland for the Head, Heart and SpiritCredits:Carat UKThe Challenge Brand Scotland set BBC StoryWorks a clear challenge: to drive awareness and consideration of Scotland when considering places to visit, live, work, study, and do business, with a Talent Attraction focus for 24-25. This was not [...]
Finalist 2024Brand & Media Owner Partnership BrandZurich Insurance Entered by:Bloomberg MediaThe Risk OpportunityCredited:Universal McCann LondonThe Challenge Zurich challenged Bloomberg to project their credentials and capabilities to a key audience set of C suites, Senior Industry BDMs, Brokers and Risk Managers, (all cohorts found in high concentrati0on on Bloomberg Media) not just as a thought leader [...]