Finalist 2024Brand & Media Owner Partnership BrandZurich Insurance Entered by:Bloomberg MediaThe Risk OpportunityCredited:Universal McCann LondonThe Challenge Zurich challenged Bloomberg to project their credentials and capabilities to a key audience set of C suites, Senior Industry BDMs, Brokers and Risk Managers, (all cohorts found in high concentrati0on on Bloomberg Media) not just as a thought leader [...]
Finalist 2024Brand & Media Owner Partnership BrandPwCEntered by:TED PwC & TED: The Future Of AICredited:Culture3 The Challenge PwC approached TED to develop a campaign aligning PwC with TEDs mission and centred on addressing the profound implications of the AI revolution. The brief outlined several key challenges and opportunities. Market Perception for Innovation: Despite being recognised as [...]
Winner 2024Brand & Media Owner Partnership BrandVisaEntered by:DAZNFanZone: UEFA Women’s Champions LeagueThe Challenge Visa and DAZN are both proud champions of women’s football, helping to grow its reach, fanbase and engagement. But as much as the game has grown, there is still alarming negativity directed at female footballers. Research showed that there has been an [...]
Finalist 2024Brand & Media Owner Partnership BrandInfosysEntered by:Economist ImpactValue Chain NavigatorThe Challenge Scope 3 emissions can account for up to 95% of an organisation’s carbon footprint and cause huge negative impact across industries, yet most net-zero strategies do not include them as Scope 3 emissions is harder to measure and are less understood by organisations [...]
Finalist 2024Brand & Media Owner Partnership BrandWorkdayEntered by:Financial TimesPassion Points: How Business And Leisure Content Drove Powerful C-Suite EngagementThe Challenge John Maynard Keynes was a brilliant economist. But he didn’t get everything right. In 1930 he predicted that by 2030 we’d only be working 15 hours a week. Instead, today’s biggest work trend is the [...]
Winner 2023Brand & Media Owner Partnership BrandBirkenstockEntered by:The New York Times AdvertisingBirkenstock – “Ugly for a Reason”The Challenge In 2022, Birkenstock experienced record sales, partly attributed to the pandemic-induced lockdown and surge in popularity of "ugly" shoes. Despite high consumer awareness, the brand's true purpose wasn't being communicated or understood by consumers. Birkenstock faced a [...]
Shortlisted 2023Brand & Media Owner Partnership BrandKyndrylEntered by:Economist ImpactProfiles Of ProgressThe Challenge Kyndryl is a technology services company that design, build, manage and modernise mission-critical technology systems that the world depends on every day. As a newly launched brand, it was important to raise awareness and give the brand a unique voice. What matters most [...]
Highly Commended 2023Brand & Media Owner Partnership BrandDP WorldEntered by:Economist ImpactTrade In TransitionThe Challenge From medical supplies to day-to-day essentials - the covid-19 pandemic brought with it unprecedented disruption with wide-reaching consequences to supply chains across the globe. As businesses everywhere struggled to maintain a steady flow of goods, the result was not only re-configuration [...]
Shortlisted 2023Brand & Media Owner Partnership BrandTargetEntered by:RemezclaRemezcla + TargetCreditedEssenceMediacom North America | Regional HubThe Challenge Target was looking for a “Big Idea” to demonstrate credibility and relevance with the Latine community and highlight Latine heritage and culture, ultimately inspiring guests to consider Target and to feel welcome in Target spaces. More than speaking to [...]
Shortlisted 2022Corporate Influencer, Brand & Media Owner Partnership, Social Good BrandInfosysEntered by:Economist ImpactCredits:WongdoodyThe Sustainability ProjectThe Challenge With Sustainability an increasingly critical global challenge, there is a growing need among influential audiences for relevant, timely content and insights to help them navigate the rapidly changing sustainability landscape. As an organisation committed to creating thought-provoking research and [...]