Winner 2023Brand & Media Owner Partnership BrandBirkenstockEntered by:The New York Times AdvertisingBirkenstock – “Ugly for a Reason”The Challenge In 2022, Birkenstock experienced record sales, partly attributed to the pandemic-induced lockdown and surge in popularity of "ugly" shoes. Despite high consumer awareness, the brand's true purpose wasn't being communicated or understood by consumers. Birkenstock faced a [...]
Shortlisted 2023Brand & Media Owner Partnership BrandKyndrylEntered by:Economist ImpactProfiles Of ProgressThe Challenge Kyndryl is a technology services company that design, build, manage and modernise mission-critical technology systems that the world depends on every day. As a newly launched brand, it was important to raise awareness and give the brand a unique voice. What matters most [...]
Highly Commended 2023Brand & Media Owner Partnership BrandDP WorldEntered by:Economist ImpactTrade In TransitionThe Challenge From medical supplies to day-to-day essentials - the covid-19 pandemic brought with it unprecedented disruption with wide-reaching consequences to supply chains across the globe. As businesses everywhere struggled to maintain a steady flow of goods, the result was not only re-configuration [...]
Shortlisted 2023Brand & Media Owner Partnership BrandTargetEntered by:RemezclaRemezcla + TargetCreditedEssenceMediacom North America | Regional HubThe Challenge Target was looking for a “Big Idea” to demonstrate credibility and relevance with the Latine community and highlight Latine heritage and culture, ultimately inspiring guests to consider Target and to feel welcome in Target spaces. More than speaking to [...]
Shortlisted 2022Corporate Influencer, Brand & Media Owner Partnership, Social Good BrandInfosysEntered by:Economist ImpactCredits:WongdoodyThe Sustainability ProjectThe Challenge With Sustainability an increasingly critical global challenge, there is a growing need among influential audiences for relevant, timely content and insights to help them navigate the rapidly changing sustainability landscape. As an organisation committed to creating thought-provoking research and [...]
Shortlisted 2022Brand & Media Owner Partnership BrandInLombardia and Grana PadanoEntered by:BBC Studios (BBC Storyworks)Credits:InLombardia and Grana PadanoMasters Of LombardyThe Challenge InLombardia and Grana Padano approached the BBC with an opportunity to promote their Autumn and Winter season to a wide audience of frequent travellers and encourage them to spend their holidays in Lombardy. In particular [...]
Winner 2022Brand & Media Owner Partnership BrandDe Beers GroupEntered by:National GeographicOkavango EternalThe Challenge Today’s eco-aware millennials want to know more about the companies they buy from. They want to trust that their products are not causing harm in their production or distribution but rather are actively creating positive impacts aligned with their own values. For [...]
Highly Commended 2022Brand & Media Owner Partnership BrandAccentureEntered by:Financial TimesCredits:UMAccenture Exchange Series And Partner ContentThe Challenge Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations. In 2021, Accenture set out to gain market share and fuel growth by updating perceptions around its [...]
Shortlisted 2021Brand & Media Owner Partnership BrandSamsungEntered by:The Trust: The Wall Street Journal | Barron's GroupThe human touchThe Challenge Samsung’s campaign brief was devised not just as a global crisis was emerging, but also at a time when consumers, employees and investors were becoming increasingly vocal in their demands that companies operate in socially and [...]
Winner 2021Brand & Media Owner Partnership BrandREWE Markt GmbHEntered by:OMD Germany GmbHCREDITS:Ad AllianceA(I)ttack of the killer tomatoesThe Challenge Supermarket chain REWE plays a big part in the local food retail industry and has set itself the clear goal of becoming market leader. To get there, they continuously strive to outsmart their competition. To follow a [...]