Shortlisted 2016LUXURY BRANDS BrandMR PORTERLead AgencyHAVAS MEDIA INTERNATIONALMAKING THE WORLD A MORE STYLISH PLACE ONE MAN AT A TIMEThe Challenge MR PORTER is an award-winning global online retail destination for men's style, combining the best international menswear with editorial content. Set up in 2011 as part of the Net-A PORTER group, the product offering has resonated with [...]
Shortlisted 2016LUXURY BRANDS BrandDIESELLead AgencyMINDSHARE WORLDWIDESMART REBELS DECODEDThe Challenge 2015 has been a new chapter in the life of the Diesel brand, with the whole company being re-structured to reconnect and reach a more lucrative audience – the Smart Rebel. This audience was identified as the result of an extensive piece of audience segmentation work. Our new [...]
Winner 2016LUXURY BRANDS BrandCHIVAS 25Lead AgencyVIZEUM GLOBALEVENT AND CONTENT PARTNERSHIP PROGRAMMEThe Challenge Chivas 25’s brand proposition is ‘Winning the right way’, a celebration of modern day legends’ achievements and chivalrous successes. Every year TIME, magazine releases their coveted TIME 100 edition calling out the 100 most influential people of the year. They are the artists, scientists, entrepreneurs, [...]