Highly Commended 2024Corporate Influencer BrandCapgeminiEntered by:CapgeminiConnecting the Dots: Building Trust in Data SharingThe Challenge We faced two key challenges: 1) Promoting our "Collaborative Data Ecosystem" (CDE) for the public sector, a complex solution designed to help organizations securely share data, and 2) reaching an elusive audience of global government leaders. These data leaders, scattered across [...]
Finalist 2024Corporate Influencer BrandAccentureEntered by:Fortune Brand StudioEradicating HIV TransmissionThe Challenge The Fortune 500™ list is the gold standard of corporate rankings. Everyone from executives to researchers visits it for insight into the best U.S. businesses. As the list reached its 70th annual edition, Fortune saw an opportunity to invent an AI-driven interface for the data [...]
Finalist 2024Corporate Influencer BrandHewlett Packard EnterpriseEntered by:Realm B2BHPE: Unlock AmbitionCredited:BBC, Wall Street Journal, Business Insider, ForbesThe Challenge HPE sought to capture the attention of C-Level executives from large global companies, increasing unaided brand awareness while showcasing their expertise in AI and Hybrid Cloud. The challenge lay in engaging a highly selective, time-constrained audience that is [...]
Finalist 2024Corporate Influencer BrandGileadEntered by:POLITICOEradicating HIV TransmissionThe Challenge Innovative medications have already changed HIV infection from a deadly disease to a manageable chronic condition. But to end HIV entirely, Europe requires new treatment and prevention options adapted to the needs of individuals, new healthcare policies, and new approaches to fighting the stigma that HIV still [...]
Winner 2024Corporate Influencer/Grand Prix BrandInfosysEntered by:Economist ImpactValue Chain NavigatorThe Challenge Scope 3 emissions can account for up to 95% of an organisation’s carbon footprint and cause huge negative impact across industries, yet most net-zero strategies do not include them as Scope 3 emissions is harder to measure and are less understood by organisations Measuring, assessing [...]
Finalist 2024Corporate Influencer BrandMasdarEntered by:ReutersFuture Energy TalksCredited:Reuters PlusThe Challenge Masdar, Abu Dhabi’s leading clean energy company, wanted to increase brand awareness and favourability, and spotlight its expertise in the same year the Middle East hosted COP28. The energy transition is such an emotive subject that nuances are often lost amid the noise of debate. Masdar [...]
Winner 2023Corporate Influencer BrandMaerskEntered by:Havas BusinessDiscover New PathsCredited:&Co, CopenhagenThe Challenge Maersk, one of the oldest a shipping companies in the world, is in a transformational journey to become a modern logistics company that can transport goods from start to finish, and not just across the sea. Through various acquisitions over the last few years, the [...]
Shortlisted 2023Corporate Influencer BrandIberdrolaEntered by:Headland ConsultancyIberdrola - Building A Green Energy MajorCredited:Financial Times, Wall Street Journal, Washington PostThe Challenge Iberdrola, the Spanish-headquartered energy company, was one of the first big energy companies to start the transition from fossil fuels 20 years ago. But outside of Spain awareness and understanding of Iberdrola’s leadership was low. FT [...]
Shortlisted 2023Corporate Influencer BrandIberdrolaEntered by:The Trust at The Wall Street Journal︱Barron’s GroupThe Power Playbook: How Leaders Use RenewablesCredited:Headland ConsultancyThe Challenge Global carbon emissions inched higher last year but the increase was less than what had been feared thanks in part to the booming demand for renewable energy. “Without clean energy, the growth in CO2 emissions [...]
Shortlisted 2023Corporate Influencer BrandBrand ScotlandEntered by:BBC StoryWorksScotland: More Than You ThoughtCredited:CaratThe Challenge Brand Scotland approached BBC StoryWorks with a vision to build Scotland’s reputation as a global player on the world stage. In particular, Brand Scotland wanted to position Scotland as a highly desirable place to live, work, study, visit and do business. The challenge [...]