Awards finalist (2026)Poland: Your Place to GrowBrand:Poland Investment & Trade AgencyEntered by:BBC StoryWorksCredits:BBC News TV, BBC.com, BBC Podcasts, Meta, LinkedIn.Category:Corporate Influencer Challenge Investors have the wrong idea about Poland. Too many see Poland as up-and-coming. In reality Poland is not simply about potential, it is already a European leader – a place of high-tech innovation [...]
Awards finalist (2026)TotalEnergies: The Roads to Carbon NeutralBrand:TotalEnergiesEntered by:CNBCCredits:CNBCCategory:Corporate Influencer Challenge For global energy companies, the challenge is no longer talking about the energy transition; it is proving it – especially hard in a category shaped by complexity, skepticism and competing expectations around growth, energy security, and decarbonisation. For TotalEnergies, the challenge was not simply [...]
Awards finalist (2026)Siemens Energy: Unlocking the GridBrand:TotalEnergiesEntered by:New York Times AdvertisingCredits:New York Times, EssenceMediacomCategory:Corporate Influencer Challenge Siemens Energy is a global energy technology company (headquartered in Germany) providing solutions across power generation, transmission and grid digitalisation. In the U.S., the company has scale and impact, but limited visibility among policymakers and senior decision-makers in an [...]
Awards finalist (2026)Julius Baer: Make the Most of TomorrowBrand:Julius BaerEntered by:Financial TimesCredits:FT, FT Partner ContentCategory:Financial Services Challenge Private banking is a category built on expertise, discretion and performance. It is also a category dominated by product language, technical complexity and conventional messaging. At the same time, the audience changed. A new generation of wealthy individuals [...]
Awards finalist (2026)UBS: Crafting CapitalBrand:UBSEntered by:The Wall Street JournalCredits:The Trust | Wall Street Journal, BearJam Production, Publicis MediaCategory:Financial Services Challenge As 2024 tipped into 2025, private markets hit a pivotal moment. After years in the doldrums, dealmaking was flickering back to life – but companies were staying private for longer, exit routes were uncertain and [...]
Awards finalist (2026)Lombard Odier: Rethink StabilityBrand:Lombard OdierEntered by:Lombard OdierCredits:VML UKCategory:Financial Services Challenge In a world shaped by geopolitical fragmentation, technological acceleration and climate pressures, stability has become more sought after and more misunderstood, perceived as something to defend rather than something to create. For Lombard Odier, the challenge was to reposition stability from a static, [...]
Awards finalist (2026)Destination Canada: Life in Canada is...Brand:Destination CanadaEntered by:National Geographic Creative WorksCredits:National Geographic Creative Works, Omnicom CanadaCategory:Travel & Tourism Challenge As a significant GDP earner, Destination Canada seeks to grow tourism’s contribution both as a source of revenue and as a force for good. Proprietary research indicated the target audience had little urgency to [...]
Awards finalist (2026)Visit Saudi: Living TraditionBrand:Saudi TourismEntered by:BloombergCredits:Bloomberg Media StudiosCategory:Travel & Tourism Challenge As Saudi Arabia opens to global tourism, perception has been driven largely by scale, infrastructure, and spectacle rather than cultural depth. For the Saudi Tourism Authority, attracting affluent travellers required more than promoting destinations. The brand needed emotional relevance and cultural credibility. [...]
Awards finalist (2026)Seoul Tourism: Absolutely in SEOULBrand:Seoul TourismEntered by:CNBCCredits:Category:Travel & Tourism Challenge K-culture is everywhere, but Seoul isn't. While global audiences actively engage with Korean food, music, beauty and entertainment, these cultural touchpoints are rarely anchored to Seoul as a travel destination, instead experienced globally without a strong connection to the city itself. Simultaneously, the [...]
Awards finalist (2026)Türkiye Tourism: Detour TürkiyeBrand:Türkiye TourismEntered by:BBC StoryWorksCredits:Category:Travel & Tourism Challenge Türkiye is already one of the world’s most recognisable destinations, but global perception still leans heavily on familiar tropes: its beaches, resorts and ease for short city breaks. Beneath that surface sits a far richer story, but one that is often unseen by [...]