Finalist 2023Rising Star Entered by:UMRosie DuckworthThe Elevator Pitch It’s hard to think of something for which Rosie would not stand out for. Impressing us right from the interview process, Rosie keeps shining for her brightness, curiosity and dedication to the work, her clients and her team. Her positive attitude and strong work ethic have led [...]
Finalist 2023Rising Star Entered by:OMD EMEASakshi BhambhaniThe Elevator Pitch Since joining OMD EMEA in 2021, Sakshi has been crucial in driving digital transformation for OMD’s global clients. Beyond Data and Tech, she is passionate about people and culture and has developed agency-wide training promoting DEI solutions and comprehensive onboarding programs for graduates entering the media [...]
Shortlisted 2023Travel & Tourism BrandTravel ManitobaEntered by:Travel ManitobaCanada’s Heart Is CallingCredited:UpHouse Inc.The Challenge As Travel Manitoba looked to recover from the devastating impacts of the pandemic in 2021, the organization knew its seven-year-old brand, Manitoba, Canada’s Heart…Beats, needed to evolve. That year, Travel Manitoba engaged Stormy Lake Consulting to assess the brand’s equity, determine how [...]
Shortlisted 2023Travel & Tourism BrandAbu Dhabi TourismEntered by:BBC StoryWorksAbu Dhabi Unwrapped: A Sonic Travel GuideCredited:Fresh Air, Spark Foundry - METhe Challenge Abu Dhabi Tourism partnered with BBC StoryWorks to embark on an inspiring journey through the Abu Dhabi Unwrapped: A Sonic Travel Guide podcast campaign. The goal was to unveil the hidden treasures and cultural [...]
Shortlisted 2023Technology & Telecoms BrandSamsung Galaxy Z Flip 4Entered by:Starcom WorldwideSamsung Galaxy: Flipping Perceptions with StemDropCredited:TikTok, Universal Music Group, SycoThe Challenge THE HARD REALITY: How to disrupt a default like Apple Finding new growth in smartphones is hard. People default to what they own or what they assume is the best. Winning young buyers is [...]
Shortlisted 2023Social Good BrandSamsungEntered by:Starcom WorldwidePutting Samsung Live Recommerce At The Heart Of World Environment DayCredited:Twitter, RGA, RazorfishWhy? Younger shoppers prefer to buy sustainable brands, and are willing to spend an extra 10% or more on sustainable products. Despite this, less than 20% of discarded TVs, computers, phones and other electronics are recycled. A big [...]
Shortlisted 2023Social Good BrandLeaps by BayerEntered by:BBC StoryWorksCrossing the LineWhy? Leaps by Bayer has social good at their heart. They invest in paradigm-shifting advances in the life sciences that could change the world for the better. Tackling a wide range of global challenges, from curing genetic diseases to developing next generation agriculture – they are [...]
Shortlisted 2023Brand & Media Owner Partnership BrandKyndrylEntered by:Economist ImpactProfiles Of ProgressThe Challenge Kyndryl is a technology services company that design, build, manage and modernise mission-critical technology systems that the world depends on every day. As a newly launched brand, it was important to raise awareness and give the brand a unique voice. What matters most [...]
Shortlisted 2023Media & Entertainment BrandPlayStationEntered by:EssenceMediacom#GameTokCredited:TikTokThe Challenge Not everyone wants to play big AAA games. Part of the joy of PlayStation is the vast universe of experiences available, particularly from indie game-developers. There are more than 3,000 other great games available on PS5. Our challenge was to make it easier for people to find the [...]