Finalist 2024Travel & Tourism BrandCourtyard by MarriottEntered by:ForbesTrailblazing A Journey Of PassionThe Challenge To position Courtyard by Marriott as the go-to global hotel brand for business travelers in a competitive market. With numerous hospitality options available to travelers, including brands within the Marriott Bonvoy portfolio of over 30 hotel brands, it was crucial to distinguish [...]
Finalist 2024Travel & Tourism BrandGeorgia National Tourism AdministrationEntered by:Bloomberg MediaGlimpses of GeorgiaThe Challenge Creating and maintaining a real, human-first narrative with authentic interactions, memorable moments and humor in a way that doesn’t feel forced was a tall order, and required deft storytelling at every step of the project, from the selection of influencers, to the [...]
Finalist 2024Technology & Telecoms BrandDeutsche Telekom Entered by:Mindshare Summer Of Joy, Youth And FreedomCredited:emetriq GmbH, Publicis Sapient, Saatchi & Saatchi London, Proud Robinson & PartnersThe Challenge In a saturated telecommunications market, Deutsche Telekom faces the challenge of capturing and maintaining the attention of Gen Z, a digitally native generation, shaped by global uncertainty, that prioritizes [...]
Finalist 2024Technology & Telecoms BrandSamsung Entered by:Dow Jones - The Trust International Creating Calm In A Connected WorldCredited:Starcom WW SeoulThe Challenge Mindful consumption in the connected world is a challenge for everyone. How do you continue to innovate, create and inspire, whilst also ensuring that responsible and sustainable practices ensue. It’s a challenge that spoke [...]
Finalist 2024Social Good BrandVisaEntered by:Starcom WorldwideVisa Pep Talks: Lighting up Women’s Football with Hope, Not Hate.Credited:DAZ, Saatchi & Saatchi London, Publicis Media Content InnovationWhy? Visa is a proud champion of women’s football, helping to grow its reach and participation. But as much as the game has grown, there is still alarming negativity and hate directed [...]
Finalist 2024Small Budget: Great Impact BrandBayerEntered by:POLITICODrive Sustainable ProgressThe Challenge 2023 was set to be a pivotal year in the European Union for both sides of Bayer’s business: the Commission was slated to unveil the first update of the EU’s pharmaceutical legislation in twenty years, while the agricultural industry would be juggling the impacts of [...]
Finalist 2024Small Budget: Great Impact BrandWithersEntered by:Financial TimesHow Peer-To-Peer Stories Drove Huge Brand Uplift With The World’s LeadersThe Challenge International law firm Withers specialises in advising successful individuals on their business, personal and philanthropic interests. Back in 2021, it set out to own this space by conveying its expertise to new and existing clients. To achieve [...]
Finalist 2024Brand & Media Owner Partnership BrandZurich Insurance Entered by:Bloomberg MediaThe Risk OpportunityCredited:Universal McCann LondonThe Challenge Zurich challenged Bloomberg to project their credentials and capabilities to a key audience set of C suites, Senior Industry BDMs, Brokers and Risk Managers, (all cohorts found in high concentrati0on on Bloomberg Media) not just as a thought leader [...]
Finalist 2024Brand & Media Owner Partnership BrandPwCEntered by:TED PwC & TED: The Future Of AICredited:Culture3 The Challenge PwC approached TED to develop a campaign aligning PwC with TEDs mission and centred on addressing the profound implications of the AI revolution. The brief outlined several key challenges and opportunities. Market Perception for Innovation: Despite being recognised as [...]
Finalist 2024Brand & Media Owner Partnership BrandInfosysEntered by:Economist ImpactValue Chain NavigatorThe Challenge Scope 3 emissions can account for up to 95% of an organisation’s carbon footprint and cause huge negative impact across industries, yet most net-zero strategies do not include them as Scope 3 emissions is harder to measure and are less understood by organisations [...]