Once upon a time, international advertising could fairly be accused of being unexciting, needing to appeal to a broad target market and so lacking the great ideas that local campaigns were able to implement given a better understanding of the humour or nuance of local audiences. Some of us are old enough to remember those […]
Choosing the right media owner platform for your content-led advertising campaign is key to success – respondents to our recent “future of global content marketing” survey cited it as the 4th most important success factor, behind the story, authenticity, and creative execution. We’ve invited our jurors for the 2019 World Media Awards to outline what […]
It’s the start of a brand-new year and I’m sure that like me, people are already asking you if you have any resolutions for the coming year. Though I struggle to stick with my own resolutions (oops!), the new year is a perfect time to pause and evaluate how you communicate your public image, for […]
What makes for great content-led advertising? And what makes for great international content-led advertising? As we begin to look forwards to the challenges and opportunities of the new year, I think it’s also important to take a moment to stop and reflect on the year that has gone by. Twelve months of effort and determination […]
The future of the press is in doubt. If you need an example of just how powerful fake news has become, remember August, when even seasoned journalists accepted at face value a spoof campaign ironically titled “Don’t believe every tweet”, featuring bogus quotes from Twitter’s chief executive Jack Dorsey. The changes in journalism have not […]
Executives at The Washington Post, The Economist and National Geographic discuss Facebook, cross-publisher collaboration and the return of context. The barrage of coverage of Facebook’s fake news and data breach crises have made for unpleasant viewing inside the ad industry bubble. Rather than simply a reflecting an ecosystem in need of repair, some – including […]
A selection of personal and professional insights from James Shoreland, Chief Client Officer at Initiative, IAA board member and World Media Awards judge. The World Media Awards are now open for entries until 25the January 2018. You can enter here. One of the judges this year is James Shoreland, Chief Client Officer at the media agency […]
MediaCom CCO, Americas and co-head judge for the World Media Awards Jon Gittings on what makes a great cross-border, content-driven ad campaign. Based in New York, Jon Gittings is Chief Strategy Officer, Americas at MediaCom where he oversees strategic product and output for existing and prospective clients across North and Latin America. He is also […]
[x_video_embed type=”16:9″][/x_video_embed] The Word Media Awards now in their third year: here’s why Patrick Falconer of The New York Times thinks more great brands are entering, to gain recognition for great storytelling.
World Media Group President and Washington Post International Sales Director Emma Winchurch-Beale on the World Media Awards and the evolving world of brand content The world of brand content is evolving and one of the most interesting groups to emerge is the media-owner content agencies. They’re bringing audience insight and journalistic know-how to play, giving […]
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