Creative Content: Combining timely trends with tried-and-true tactics This month we have a bumper episode of the Media Navigators podcast with three media innovators talking about creativity in their respective areas of expertise: Alex Wood, Managing Director, Forbes Europe; Damian Douglas, Managing Director EMEA, TIME, and current president of the World Media Group; and Raquel […]

Our WMG Chief Executive was interviewed for Mediaspace's first members daily video to kick off 2022. "Get outside of your small world. We're all living in these small boxes and there's this great big enormous world happening out there. Find out what's happening and get yourself creatively motivated and hopefully, 2022 is going to be [...]

Now lockdown measures have been loosened and consumers are hungry to return to ‘normal’ life, is this the right time to invest more heavily in marketing? And if so, are there any pitfalls brands need to consider before doing so? I strongly believe, that investing in your brand awareness now is an opportunity you should […]

Belinda – Why is benchmarking and celebrating great international advertising strategies essential for the success of the industry as a whole? Christine – Identifying best practice and identifying what makes great great is crucial to foster quality within the entire advertising industry. Belinda – What is your top tip for creating a winning entry? Christine […]

Belinda – What’s the biggest change you’ve seen in content marketing since the awards began five years ago?” Josh – First, it’s worth defining Content Marketing as I think it gets misinterpreted far too often. Real Content Marketing can be defined as “creating and distributing valuable, relevant, and consistent content to attract and retain a […]

Belinda – What particular challenges are there in the Financial Services sector? Christoph – The Financial Services Sector is rapidly changing due to many new market entrants from the financial technology side including the BigTech firms. As such, margins are under pressure and marketing spend is significantly under scrutiny. At the same time, financial services […]

Belinda –  What’s the biggest change you’ve seen in content marketing since the awards began five years ago?” Katya – Tempting to say the rise of audio; however, the rise of stories as a definitive format across Snapchat, Facebook, Instagram, YouTube has had a more fundamental, habit-forming impact on our content consumption and content efforts from […]

Belinda – What’s the biggest change you’ve seen in content marketing since the awards began five years ago?” Cathy – More and more brands are investing in brand entertainment as a ‘must have’ rather than a ‘nice to have’. Our recent DAN CMO survey found that nearly three-quarters (73%) of CMOs see investment in creativity and […]