Webinar – Working with Trusted Media in Times of Crisis – Final thoughts from the panel
April 1, 2020
Key Takeouts
Here is a wonderful section captured at the end of the WMG webinar when each of the panellists shared their very personal views on what has surprised them the most...
60 seconds with Sital Banerjee, Global Head of Media & Marketing Performance Management, Philips
January 10, 2020
Awards, Interview
Belinda - Why is benchmarking and celebrating great international advertising strategies essential for the success of the industry as a whole? Sital - This helps us spot and recognize talent...
60 seconds with Cathy Boxall, SVP Brand Entertainment, Story Lab
November 21, 2019
Awards, Interview
Belinda - What's the biggest change you've seen in content marketing since the awards began five years ago?" Cathy - More and more brands are investing in brand entertainment as a...
Q&A with Jody Orsborn, Co Founder & Fixer, The Backscratchers
January 19, 2017
Interview
Jody Orsborn co-founded The Backscratchers, which connects brands and agencies like Red Bull, Spotify, BBH, AMV BBDO and Unilever with industry-approved freelance and team talent for projects. She was chosen...
Q&A with Jodie Stranger, President Global Network Clients, Publicis Media
January 19, 2017
Interview
With more than 20 years’ experience in media, Jodie joined Publicis Media in 2013 after nearly two decades at Dentsu Aegis. Leading Publicis Media’s Global Network Client organisation out of...
Q&A with Ivan Bouso, Executive Producer, National Geographic
January 19, 2017
Interview
Television Executive Producer with more than 20 years' experience. Working for National Geographic for almost 15 years now, he enjoys producing international documentaries from innovative initial concept, through development to...
Q&A with Gerhard Louw, International Media Management & Digital Transformation, Deutsche Telekom
January 19, 2017
Interview
Gerhard Louw has been with Deutsche Telekom AG at the headquarters in Bonn, Germany for more than 9 years. As Senior Manager, International Media Management & Digital Transformation, he is...
Q&A with Chris Carmichael Global Media & Marketing Consultant
January 19, 2017
Interview
Chris is a senior marketing professional with over 15years experience in the business. With a breadth of knowledge encompassing most aspects of the marketingmix (including Media Planning & Buying, Communications...
Q&A with Anselmo Araujo, Creative Content Director, Publicis One
January 19, 2017
Interview
Brazilian born, Anselmo has multi-country working experience that spans over 9-years in Marketing Communications, Creative Content Strategy, New Business Development and Ad Tech disciplines. Currently Anselmo has been instrumental in...
Q&A with Arif Durrani, Commercial Editor Europe, Middle East & Africa, Bloomberg
January 19, 2017
Interview
Arif Durrani is the Commercial Editor for Bloomberg Media's Kinection, the company’s newly formed global content studio. He has been a business journalist for the last two decades and was...
Q&A with Alex Val, Marketing Communications Manager, Microsoft
January 19, 2017
Interview
Alex moved to London from Barcelona thirteen years ago. He is currently the EMEA media lead at Microsoft, for the Cloud business. Alex was previously responsible for Consumer media the...
Q&A with Alex Altman, Managing Director, Global Solutions, London, MEC
January 19, 2017
Interview
Alex has over 20 years media experience having worked at some of the industries biggest and most successful agencies. He joined Global Solutions as London Managing Director in June 2013. This...
3 key learnings from developing global content-driven marketing campaigns
February 3, 2016
Top Tips
So the deadline has passed and all of the entries are now in for the first World Media Awards. Thanks to all of you who have entered in our inaugural...
The lowdown on creating award-winning content campaigns
January 26, 2016
Top Tips
Content. It’s a small word for a massively important element of marketing that has been embraced by advertisers and publishers alike. Read the full article by Belinda Baker, outlining the...
Q&A with Niki Webb, CEO EMEA at FleishmanHillard, ContentWorks
January 18, 2016
Interview
As a journalist and marketer Niki, with 20 years’ branded content experience and as a frequent media commentator she brings her skills to the new emerging world of branded content...
Q&A with Sonia Le Louarn, Chief Strategy Officer at Mindshare Lat Am
January 18, 2016
Interview
Sonia is responsible for Mindshare’s entire strategic product across the region. In this role her primary function is the development and implementation of agency products and services that enable Mindshare’s...
Q&A with Alex Altman, Managing Director, MEC Global Solutions – London
January 12, 2016
Interview
Alex has over 20 years’ media experience having worked at some of the industry’s biggest and most successful agencies. At MEC Global Solutions he heads up a 150 strong team...
Q&A with Chris Gottlieb, CMO at London and Partners
January 11, 2016
Interview
As the Chief Marketing and Communications Officer of London and Partners, Chris has a remit to promote London globally to attract tourists, foreign direct investment, students and events & conferences...
Q&A with Kaylee King-Balentine, Director at TBrand Studio International, The New York Times
January 7, 2016
Interview
At The New York Times Kaylee leads the editorial, creative and video direction on all international Paid Posts and works alongside the international sales teams to develop new global business...
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