January 19, 2017 12:31 pm
With more than 20 years’ experience in media, Jodie joined Publicis Media in 2013 after nearly two decades at Dentsu Aegis. Leading Publicis Media’s Global Network Client organisation out of EMEA, Jodie has had responsibility for the extensive global teams situated across the world, driving organic and new business growth and accelerating the transformation of the global client organisation to be a digitally led, data driven business. Client teams in this portfolio have included Heineken, Mars, Airbnb, UBS, Samsung, and Etihad. Jodie’s current role is focused on driving growth and transformation for global clients run out of the EMEA region, across all brands.
Q: Why should agencies/advertisers enter the World Media Awards?
Jodie: This is an opportunity to recognise effective work created across markets, acknowledging the complexity involved in executing international strategies with consistency and impact.
Q: What will you be looking for from the entries?/What will make a winning entry?
Jodie: Unique thinking and ideation that connects with its audience and ultimately delivers results for the brand. Work that makes me smile, or jealous that I didn’t create it.
Q: What does great branded content look like?
Jodie: It doesn’t look like branded content!
Q: What are the challenges and opportunities of integrating branded content across different platforms – from print to video, from mobile to TV?
Jodie: Ensuring the story and message our consumers engage with is seamless, complimentary and additive across various touchpoints.
Q: What should clients look for in a native advertising/branded content proposal?
Jodie: Intelligent amplification plan using creative native to platform, innovative formats, quality production of assets, subject expertise and contextual understanding of the content/creative. Access to data, flexibility and speed are as important as understanding the brand (brand workshops are highly recommended).
Q: And what should they look for in the team who will be delivering it?
Jodie: The team should include the client, the media owner and the agency. You need a dedicated and experienced team, advanced production offering, audience focused, strong understanding of (client`s) topics and differentiated approach to achieving them and a high focus and understanding on engaging audiences.
Q: What are the biggest challenges in planning and implementing an international campaign across four or more international borders?
Jodie: Respecting diversity of various marketplaces and consumer profiles and behaviours, yet delivering consistency to the greatest extent possible
Q: What is the role of media in helping to execute ideas internationally?
Jodie: Traditional role of media evolved enormously as the tech landscape and consumer behaviour has enabled global conversation and amplification across borders.
Q: Summarise yourself in three words.
Jodie: Energetic, curious, impatient
Q: What is your favourite restaurant?
Jodie: Café Sydney, Australia
Q: Which industry buzzword would you ban?
Deadline to enter is 16th February 2017 – ENTER NOW