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The Editors’ Perspective – What’s really happening with AI?

April 25, 2024

Key Takeouts

6 things you need to know about generative AI The World Media Group hosted its latest Smart Briefing yesterday with a panel of AI experts distilling the reality from the...

The Future of Travel Marketing – Key Takeouts

November 7, 2023

Key Takeouts

The Future of Travel Marketing: Key Takeouts ​​With the travel industry in flux over the last few years, it’s been a challenging time for travel brands and advertisers. The editorial...

Key Takeouts: WMG Post-Cannes Wrap Up

June 30, 2023

Key Takeouts

The World Media Group hosted a post-Cannes wrap event last night at The Adelphi in London, giving the audience a taste of what went on at the Cannes Lions International...

Has ESG changed the way that we do marketing?

May 2, 2023

Key Takeouts

At this year’s CIM Financial Services Marketing Leaders’ Summit, Alison Harbert, Marketing Director, Investec was joined by Nicky Owen, Head of Strategic Sustainability Marketing at Standard Chartered and Santosh Sethumadhavan,...

Masterclass: How to create an award-winning content campaign

October 18, 2022

Awards, Key Takeouts

 Masterclass: How to create an award-winning content campaign This year’s masterclass in storytelling brought together a panel of representatives from the BBC, De Beers and National Geographic to provide insight...

The State of the (Dis) Union: Editors’ Perspective

July 21, 2022

Key Takeouts

After years of geo-political, social and economic unrest, it's time to take stock. But how do we rise above the discord to build a positive future? That's the question we...

Key Takeouts: Advertising Week: Purpose and Profit: What It Takes to Deliver Both

May 19, 2022

Key Takeouts

The World Media Group hosted a lively discussion at Advertising Week Europe yesterday around how Purpose can drive business transformation and profits. Duncan Chater, Managing Director, Europe at Bloomberg Media...

Marketing’s carbon footprint can’t be ignored

May 5, 2022

Key Takeouts

The World Media Group brought together brand leaders and industry experts last week to discuss the key challenges and opportunities around sustainability - and specifically, marketing's carbon footprint. Jemima Villanueva,...

The Top 5 Issues that keep senior brand marketers up at night

July 21, 2021

Top Tips, WMG News

The Top 5 Issues that keep senior brand marketers up at night Our newly formed Brand Advisory Board came together for a thought-provoking session this week. The group comprises key...

Key Take Outs – Media Innovation

May 25, 2021

Key Takeouts

Harnessing Media Innovation to Drive Businesses Growth The media industry has talked about innovating for years but it took a global crisis to teach us an important lesson: urgency spurs...

Cookie-Pocalypse: Will the death of third-party cookies kill digital advertising?

April 7, 2021

Key Takeouts

With Google Chrome set to pull the plug on third-party cookies in January 2022, marketers will soon lose the primary tech system that tracks identity across the web, opening up...

Sustainability: From Pledges to Progress – Key Take Outs

February 19, 2021

Key Takeouts

With sustainability high on the agenda for many businesses, particularly in light of COP26, the United Nations Climate Change Conference in November, the World Media Group invited a panel of...

Five learnings from lockdown to carry into 2021

December 21, 2020

Key Takeouts, Top Tips

On Thursday, World Media Group members came together for our annual Think Tank, a lively event that offers members the opportunity to ask top international editors about their predictions for...

CIM Financial Services Marketing Leaders’ Summit 2020 Round Up

December 7, 2020

Key Takeouts

Leading editors discuss the trends affecting the financial sector at the CIM Financial Services Marketing Leaders' Summit 2020 The World Media Group was delighted to support the CIM’s Financial Services...

US Elections webinar – Key Take Outs: The implications of a Biden presidency for businesses around the world

November 11, 2020

Key Takeouts

Across the globe, people have been on tenterhooks watching the US election play out. While Joe Biden was finally declared winner on Saturday, his battle for power may just be...

Key Take Outs: Rebooting your brand/business in the post Covid-19 world

June 8, 2020

Key Takeouts

Rebooting your brand / business in the post Covid-19 world As businesses plan for life after Covid-19, a crisis with no precedent, how do they approach a world challenged by...

3rd webinar: Rebooting your brand/business in the post COVID-19 world

June 3, 2020

Key Takeouts

A really fascinating webinar took place today by The World Media Group.  Our highly esteemed panel held a thought-provoking discussion about how you build/rebuild brand equity through a period of...

Key Take Outs: Editors’ Perspectives: How global leaders are responding to the COVID-19 crisis

May 11, 2020

Key Takeouts

World Media Group Editors’ Perspectives: How Global Leaders are responding to Covid-19 - Key Take Outs Five months after the first cases of Covid-19 were reported, there is hope that...

2nd Webinar – Editors’ Perspectives: How different parts of the world are responding to the pandemic and life beyond

May 5, 2020

Key Takeouts

A really interesting and thought-provoking webinar took place today by The World Media Group.  Our highly knowledgeable panel held a fascinating discussion about how different parts of the globe are...

Key Take Outs: Working with Trusted Media in Times of Crisis

April 2, 2020

Key Takeouts

Advertising and the COVID-19 Pandemic: Working with Trusted Media in Times of Crisis: Brand safety is always high on the agenda for advertisers, but what does this mean in the...