Shortlisted 2017AUTOMOTIVE BrandLEXUS EUROPELead AgencyZENITHOPTIMEDIALEXUS LIFE RXThe Challenge Lexus faces a brand barrier dominance from the well-established G3 We always have to outsmart big spenders who dwarf Lexus media spend 10 to 1 (MMS) Lexus’ perceptions are limited and generic (Gfk) We needed to achieve significant sales growth in a flat market In order to [...]
Shortlisted 2017AUTOMOTIVE BrandBMWLead AgencyBMW GROUPContributing CompanyBLOOMBERG MEDIABEYOND 100The Challenge 2016 has been a landmark year for the BMW Group as it celebrated its 100 year anniversary. Home to BMW, Rolls Royce, MINI and BMW Motorrad, the group wanted to celebrate its unique heritage and also underline its position as an industry pioneer. After decades of small iterations, [...]
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