Shortlisted 2017AUTOMOTIVE BrandLEXUS EUROPELead AgencyZENITHOPTIMEDIALEXUS LIFE RXThe Challenge Lexus faces a brand barrier dominance from the well-established G3 We always have to outsmart big spenders who dwarf Lexus media spend 10 to 1 (MMS) Lexus’ perceptions are limited and generic (Gfk) We needed to achieve significant sales growth in a flat market In order to [...]
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