Finalist 2025Branded Event BrandZurich InsuranceEntered by:Economist ImpactNavigating a World in TransitionCredits:Universal McCannThe Challenge Zurich Insurance Group operates in a mature and highly-competitive global market, where numerous providers compete not just on products and pricing, but increasingly brand trust, relevance, and thought-leadership. With shifting customer expectations, heightened regulatory scrutiny and technological change, the brand must reinforce [...]
Finalist 2025Branded Event BrandIberdrolaEntered by:Headland ConsultancyCreating a New Energy Policy ConversationCredits:Financial TimesThe Challenge The geopolitics and economics of energy and the energy transition are changing rapidly. Inflation, supply side shocks alongside the rising importance of energy security after Russia’s invasion of Ukraine continue to make the vital energy transition more complicated. What was a broad [...]