Awards finalist (2024)Infosys: Value Chain NavigatorBrand:InfosysEntered by:Economist ImpactCredits:Category:Brand & Media Owner Partnership Challenge Scope 3 emissions can account for up to 95% of an organisation’s carbon footprint and cause huge negative impact across industries, yet most net-zero strategies do not include them as Scope 3 emissions is harder to measure and are less understood by [...]
Awards finalist (2024)Zurich: The Risk OpportunityBrand:ZurichEntered by:Bloomberg MediaCredits:Universal McCann LondonCategory:Brand & Media Owner Partnership Challenge Zurich challenged Bloomberg to project their credentials and capabilities to a key audience set of C suites, Senior Industry BDMs, Brokers and Risk Managers, (all cohorts found in high concentrati0on on Bloomberg Media) not just as a thought leader in [...]
Awards finalist (2024)Workday: Passion PointsBrand:WorkdayEntered by:Financial TimesCredits:Category:Brand & Media Owner Partnership Challenge John Maynard Keynes was a brilliant economist. But he didn’t get everything right. In 1930 he predicted that by 2030 we’d only be working 15 hours a week. Instead, today’s biggest work trend is the blurring boundaries between work and leisure. That extends [...]
PwC: The Future Of AIBrand:PwCEntered by:TEDCredits:Culture3Category:Brand & Media Owner Partnership Challenge PwC approached TED to develop a campaign aligning PwC with TEDs mission and centred on addressing the profound implications of the AI revolution. The brief outlined several key challenges and opportunities. Market Perception for Innovation: Despite being recognised as a blue chip brand with deep [...]
Awards finalist (2023)Birkenstock: "Ugly for a Reason”Brand:BirkenstockEntered by:New York Times AdvertisingCredits:Category:Brand & Media Owner Partnership Challenge In 2022, Birkenstock experienced record sales, partly attributed to the pandemic-induced lockdown and surge in popularity of "ugly" shoes. Despite high consumer awareness, the brand's true purpose wasn't being communicated or understood by consumers. Birkenstock faced a significant challenge [...]
Highly Commended (2023) 🏅DP World: Trade in TransitionBrand:DP WorldEntered by:Economist ImpactCredits:Category:Brand & Media Owner Partnership Challenge From medical supplies to day-to-day essentials – the COVID-19 pandemic brought with it unprecedented disruption with wide-reaching consequences to supply chains across the globe. As businesses everywhere struggled to maintain a steady flow of goods, the result was not [...]
Awards finalist (2023)Target: Boosting the visibility of Latine-owned BrandsBrand:TargetEntered by:RemezclaCredits:EssenceMediacom North America | Regional HubCategory:Brand & Media Owner Partnership Challenge Target was looking for a “Big Idea” to demonstrate credibility and relevance with the Latine community and highlight Latine heritage and culture, ultimately inspiring guests to consider Target and to feel welcome in Target spaces. [...]
Awards finalist (2023)Kyndryl: Profiles of ProgressBrand:KyndrylEntered by:Economist ImpactCredits:EI StudiosCategory:Brand & Media Owner Partnership Challenge Kyndryl is a technology services company that design, build, manage and modernise mission-critical technology systems that the world depends on every day. As a newly launched brand, it was important to raise awareness and give the brand a unique voice. What [...]
Shortlisted 2022Corporate Influencer, Brand & Media Owner Partnership, Social Good BrandInfosysEntered by:Economist ImpactCredits:WongdoodyThe Sustainability ProjectThe Challenge With Sustainability an increasingly critical global challenge, there is a growing need among influential audiences for relevant, timely content and insights to help them navigate the rapidly changing sustainability landscape. As an organisation committed to creating thought-provoking research and [...]
Shortlisted 2022Brand & Media Owner Partnership BrandInLombardia and Grana PadanoEntered by:BBC Studios (BBC Storyworks)Credits:InLombardia and Grana PadanoMasters Of LombardyThe Challenge InLombardia and Grana Padano approached the BBC with an opportunity to promote their Autumn and Winter season to a wide audience of frequent travellers and encourage them to spend their holidays in Lombardy. In particular [...]
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