International advertising is dead, long live international advertising
January 28, 2019
Thought Leadership
Once upon a time, international advertising could fairly be accused of being unexciting, needing to appeal to a broad target market and so lacking the great ideas that local campaigns...
Interview with Brodie Reid
January 22, 2019
Awards, Interview
Brodie Reid, Global Manager for Brand & Content for Tourism New Zealand, will be joining our panel of esteemed jurors for the 2019 World Media Awards. We caught up with...
Interview with Isabelle Lefebvre
January 22, 2019
Awards, Interview
We asked Isabelle Lefebvre, Managing Director Global Clients for Zenith Paris, what she considered to be the key factors for success in an international content-led marketing campaign. Isabelle will join...
Interview with Alison Tyrrell
January 16, 2019
Awards, Interview
We caught up with Alison Tyrrell, Head of Content (Marketing & Media) for Spark Foundry, and one of the jurors for the World Media Awards, to discuss what she was...
Five success factors for brand-media owner partnerships in content marketing
January 15, 2019
Awards, Thought Leadership, Top Tips
Choosing the right media owner platform for your content-led advertising campaign is key to success - respondents to our recent “future of global content marketing” survey cited it as the...
Your new year challenge: how to target corporate influencers
January 2, 2019
Thought Leadership
It’s the start of a brand-new year and I’m sure that like me, people are already asking you if you have any resolutions for the coming year. Though I struggle...
What makes great content-led advertising?
December 17, 2018
Awards, Thought Leadership, Top Tips
What makes for great content-led advertising? And what makes for great international content-led advertising? As we begin to look forwards to the challenges and opportunities of the new year, I...
Interview with Iain Jacob
December 11, 2018
Awards, Interview
Iain Jacob, Director, Advisor and Investor, was kind enough to share his views on content-led advertising and international strategy before he joins us for the judging of the World Media...
Interview with Thibaut Portal
December 11, 2018
Awards, Interview
Thibaut Portal, Global Media Hub Leader for Pernod Ricard, discussed his thoughts on the future of content-led marketing ahead of his involvement with the World Media Awards 2019 as one...
Interview with Tanya Robinson
December 11, 2018
Awards, Interview
Tanya Robinson, Global Brand Director at the National Geographic will join us on the jury for the World Media Awards 2019, and ahead of this, we asked her what she...
Interview with Johanna Krantz
December 11, 2018
Awards, Interview
We asked Johanna Krantz, Commercial Director of the EMEA region for Reuters, what trends she had seen in content-led advertising before she joins us as a jury member for the...
Interview with Richard Stokes
December 11, 2018
Awards, Interview
Richard Stokes, Global Head of Content at Wavemaker, will join our experienced jury for the World Media Awards 2019, but prior to that, we caught up with him to discover...