Rising Star’ entries wow the judges as the quality of overall submissions increases London, Wednesday 29th June: The World Media Group has announced the shortlist for the 2022 World Media Awards (WMAs), which showcase the best in international content-driven, cross-border advertising. The awards attracted interest across APAC, EMEA and the Americas with entries from Belgium, [...]
Shortlisted 2016Automotive BrandRENAULTLead AgencyOMDKADJAR COMPANION APPThe Challenge With the launch of the Renault KADJAR crossover vehicle, Renault wanted to strengthen their relationship with drivers and drive accessory sales within uran emerging markets. We saw an opportunity to exploit a disconnect, in those particular markets, between owners of off-road vehicles and enthusiasts. If we could instil a passion [...]