2022 Shortlist

Campaign: A Better Way
Brand: Hyundai
Entered by: Warner Bros. Discovery with Havas Media Group

Campaign: Journey To Ithaca
Brand: Hyundai
Entered by: BBC Studios (BBC StoryWorks)
Credited: Innocean Worldwide Europe

Campaign: KÖNIG Galerie x Porsche: Global Gallery
Brand:
Porsche
Entered by: PHD Global

Campaign: The New Polo Challenger Series: Conquering New Stadiums
Brand: Volkswagen
Entered by: PHD Germany
Credited: Twitch, DDB/Voltage

Campaign: The Upside Of Integrated Logistics
Brand: A.P. Moller – Mærsk
Entered by: Havas Business
Credited: Creative Agency: &Co.

Campaign: World Entrepreneur Of The Year™
Brand: EY
Entered by: Mediacom
Credited: CNBC, Atomized Studios

Campaign: COP26 Climate Change Innovation
Brand: Hitachi
Entered by: Reuters

Campaign: The Sustainability Project
Brand: Infosys
Entered by: Economist Impact
Credited: Wongdoody

Campaign: FootballCan 2041
Brand: Banco Santander
Entered by: Arena Media and Havas Spain

Campaign: Treasury & Turbulence – Sanctions: The Makers & The Breakers
Brand: Citi
Entered by: Euromoney Institutional Investor

Campaign: Progress With Purpose
Brand: ING Wholesale Banking
Entered by: The Trust: The Wall Street Journal | Barron’s Group
Credited: Greenhouse Group

Campaign: Revealing The Unexpected Value Of Nature
Brand: Lombard Odier Group
Entered by: Banque Lombard Odier & Cie SA
Credited: VMLY&R, Wavemaker, RS Solutions

Campaign: Tackling The Climate Crisis With The Visionaries Of Tomorrow
Brand: UBS
Entered by: T Brand, the content studio of New York Times Advertising
Credited: Spark Foundry

Campaign: The Ones Who… Keep Walking
Brand: Johnnie Walker
Entered by: OMG Africa

Campaign: Monkey Shoulder – ‘From Mixing Cocktails To Mixing Metaverse Beats’
Brand:
Monkey Shoulder Whisky
Entered by: iProspect Global
Credited: Yahoo Creative Studios, Yahoo

Campaign: Sharing Mastery: An Extraordinary Journey Into The Future
Brand: The Macallan & Bentley
Entered by: Robb Report
Credited: PMC, The Macallan, Bentley Motor Cars, Publicis Media

Campaign: Love Letters From Britain
Brand: Walpole
Entered by: BBC StoryWorks

Campaign: The Source
Brand: Reuters
Entered by: Reuters
Credited: VMLY&R

Campaign: Spider-Man Swings To Global Success
Brand: Sony Pictures Entertainment
Entered by: OMD EMEA

Campaign: Project Futureproof: From GenZ For GenZ 
Brand:
Deutsche Telekom
Entered by: Mindshare GmbH
Credited: emetriq GmbH, Pulse Advertising GmbH, Publicis Sapient, Saatchi & Saatchi London, Proud Robinson & Partners

Campaign: Creating Sustainably
Brand:
Samsung
Entered by: T Brand, the content studio of New York Times Advertising

Campaign: Samsung Galaxy: Unfold Your World
Brand:
Samsung Galaxy Z Flip3
Entered by: Starcom Worldwide
Credited: TikTok, R/GA

Campaign: The Phone Of The Year Captures The Man Of The Year
Brand: Samsung Galaxy S21 Ultra
Entered by: Starcom Worldwide
Credited: Conde Nast, Edelman

Campaign: Powering Through The Pandemic With Mclaren
Brand: Webex by Cisco
Entered by: Merkle B2B
Credited: WongDoody

Campaign: Many Brands Make Light Work – Collaboratively Building Scotland’s Brand At COP26
Brand: Brand Scotland
Entered by: Carat UK
Credited: BBC Worldwide, New York Times, Facebook, Instagram, Twitter, LinkedIn, Teads, The Leith Agency

Campaign: Slow Up In Scotland
Brand:
VisitScotland
Entered by: The Walt Disney Company
Credited: National Geographic, Carat

Campaign: Discover The Originals
Brand:
Visit Sweden
Entered by: Mindshare
Credited: Forsman & Bodenfors, Hill+Knowlton, B-Reel Films, Ljudbyrån

Specialist Categories

Campaign: Accenture Exchange Series And Partner Content
Brand: Accenture
Entered by: Financial Times
Credited: UM

Campaign: Okavango Eternal
Brand: De Beers Group
Entered by: National Geographic

Campaign: The Sustainability Project
Brand: Infosys
Entered by: Economist Impact
Credited: Wongdoody

Campaign: Masters Of Lombardy
Brand: InLombardia and Grana Padano
Entered by: BBC Studios (BBC Storyworks)
Credited: InLombardia, Grana Padano

Aimee Carpenter
Carat UK

Cristina Correa
POLITICO Europe

Georgina Marshall
BBC Studios (BBC Global News Advertising Sales)

Ella Solomon
Wavemaker

Campaign: FootballCan 2041
Brand:
Banco Santander
Entered by: Arena Media and Havas Spain

Campaign: State Of Black Entrepreneurship
Brand: For(bes) the Culture
Entered by: Forbes

Campaign: Journey To Ithaca
Brand: Hyundai
Entered by: BBC Studios (BBC StoryWorks)
Credited: Havas Media Germany, Innocean Worldwide

Campaign: The Sustainability Project
Brand: Infosys
Entered by: Economist Impact
Credited: Wongdoody

Campaign: ‘Girls Are Ready’
Brand: LEGO
Entered by: Red Border by TIME
Credited: Initiative, LEGO