TAP INTO THE MINDS OF INDUSTRY LEADERS AS THEY DISCUSS THE HOTTEST TOPICS TO HIT THE MEDIA, MARKETING AND ADVERTISING WORLD.

Join some of the most influential voices from across the global media, advertising and marketing community to hear about the latest developments impacting their sector. This?podcast?series eavesdrops on the conversations of industry leaders from all over the world discussing the issues that are front of mind in 2020. Topics include advances in AI, Sustainability, Events, Brand Safety, Audience Engagement, Diversity Audio, 5G, Newsroom Development and many more.

Podcast – The importance of inclusion to the board level

October 13, 2020

podcast

In this episode, Belinda Barker and Dana Whitaker, Multi-Media Sales Director at The Wall Street Journal and Jan Gooding, Non-Executive Chair, Columnist and Executive Coach discuss the importance of ‘Inclusion’ to the Board level.

Podcast – Advertising effectiveness & brand safety

September 29, 2020

podcast

In this episode Belinda Barker and Danny Aldred, Global Advertising Director at The Financial Times and Amir Malik, Digital Marketing Expert at Accenture Interactive discuss advertising effectiveness and brand safety.

Podcast – Breaking the mold

September 15, 2020

podcast

In this episode Belinda Barker and Rupert Turnbull, European Advertising Sales Director at Fortune talk to Ellie Norman, CMO at F1 about breaking the mold.

Podcast – Becoming a media entrepreneur

September 1, 2020

podcast

In this episode Belinda Barker and Alex Delamain, Global Client Partner at The Economist talk to Iain Jacob, Chair, Investor and Advisor about becoming a media entrepreneur.

Podcast – Sustaining customer engagement in a time of crisis

August 25, 2020

podcast

In this episode we discuss sustaining customer engagement in a time of crisis with Pip Landers, Head of Advertising for Mandarin Oriental.

Podcast – The fundamentals of brand safety minus the hype

August 18, 2020

podcast

In this episode Belinda Barker and Alex Delamain talk to Stevan Randjelovic, Head of Brand Safety EMEA for Group M about the fundamentals of brand safety – minus the hype.

Podcast – The evolving agency model & building trusted client relationshipssted

August 11, 2020

podcast

In this episode Belinda Barker and Alex Delamain talk to Alex Altman, the Global Client President at Wavemaker about the evolving agency model and how to build trusted client relationships.

Our Tweets

We hosted our first LinkedIn Live event last week, a lively debate about whether Content, Creative or Context is the winning factor in delivering a successful content marketing campaign. For the full story go to;



#ContentCreativeContext #SmartBriefing

Content? Creative? Context? The battle for consumer engagement - World Media Group

lnkd.in

Which is more important to the success of a content marketing campaign - the Content or the Context? Emma Harrison, Snr Strategist @nytimes talks about how Context can help or hinder Content: Watch the full debate at

#ContentCreativeContext #SmartBriefing

Content? Creative? Context? The battle for consumer engagement - World Media Group

lnkd.in

Content, Creative or Context? Which contributes most to the success of a content marketing campaign? Here Samantha Adams, VP Ad Sales @bbcstudios, argues that the right Context is essential. Watch the full debate at

#ContentCreativeContext #SmartBriefing https://t.co/PI3Cd9sLJX

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