In this episode, Belinda Barker and Sarah Thorpe, Managing Director, Europe at The New York Times discuss what marketeers can learn from politicians and vice versa with Annelies Valk, Senior Manager, Global Brand Strategy at Vodafone.
TAP INTO THE MINDS OF INDUSTRY LEADERS AS THEY DISCUSS THE HOTTEST TOPICS TO HIT THE MEDIA, MARKETING AND ADVERTISING WORLD.
Join some of the most influential voices from across the global media, advertising and marketing community to hear about the latest developments impacting their sector. This?podcast?series eavesdrops on the conversations of industry leaders from all over the world discussing the issues that are front of mind in 2020. Topics include advances in AI, Sustainability, Events, Brand Safety, Audience Engagement, Diversity Audio, 5G, Newsroom Development and many more.
Podcast – Marketing luxury and becoming a pirate
January 7, 2021
podcast
In this episode Belinda Barker and Emma Winchurch-Beale, International Sales Director at The Washington Post discuss Marketing Luxury and Becoming a Pirate with Matteo Atti, EVP, Marketing & Innovation at VistaJet.
Podcast – Belonging – Exploring the power of a diverse and inclusive workforce
December 15, 2020
podcast
In this episode, Belinda Barker and Arif Durrani, Executive Editor, EMEA, Bloomberg Media Studios discuss Belonging – Exploring the power of a diverse and inclusive workforce with Sue Unerman, Chief Transformation Officer, MediaCom.
Sue’s latest book is called Belonging: The Key to Transforming and Maintaining Diversity, Inclusion and Equality at Work, if you haven’t read it already it is well worth reading and can be purchased from all major book outlets including https://amzn.to/3oBchdW.
Podcast – P1 data in a cookie-less world
December 7, 2020
podcast
In this episode, Belinda Barker and Victoria Cook, Global Head of Audiences at Mindshare discuss P1 data in a cookieless world with Kedar Prabhu, VP Ad Product & Technology, Dow Jones.
Podcast – The human impact of business transformation
November 24, 2020
podcast
In this episode Belinda Barker and Gordana Buccisano, EVP for Global Client Transformation at Havas Group discuss the human impact of business transformation with Jenifer Berman, Chief Marketing Officer at Inside Inc.
Podcast – The revolution in the events industry & maximising virtual engagement
November 10, 2020
podcast
In this episode, Belinda Barker and Jacob Howard, VP of Marketing at Deutsche Bank discuss the revolution in the events industry and maximising virtual engagement with Orson Francescone, Managing Director of FT Live at The Financial Times
Podcast – Being agile in a multi-national conglomerate
October 27, 2020
podcast
In this episode, Belinda Barker and Sarah Thorpe, Managing Director, Europe at The New York Times discuss being agile in a multi-national conglomerate with Alison Orsi, Vice President & CMO at IBM – EMEA.
Podcast – The importance of inclusion to the board level
October 13, 2020
podcast
In this episode, Belinda Barker and Dana Whitaker, Multi-Media Sales Director at The Wall Street Journal and Jan Gooding, Non-Executive Chair, Columnist and Executive Coach discuss the importance of ‘Inclusion’ to the Board level.
Podcast – Advertising effectiveness & brand safety
September 29, 2020
podcast
In this episode Belinda Barker and Danny Aldred, Global Advertising Director at The Financial Times and Amir Malik, Digital Marketing Expert at Accenture Interactive discuss advertising effectiveness and brand safety.
Podcast – Breaking the mold
September 15, 2020
podcast
In this episode Belinda Barker and Rupert Turnbull, European Advertising Sales Director at Fortune talk to Ellie Norman, CMO at F1 about breaking the mold.