TAP INTO THE MINDS OF INDUSTRY LEADERS AS THEY DISCUSS THE HOTTEST TOPICS TO HIT THE MEDIA, MARKETING AND ADVERTISING WORLD.

Join some of the most influential voices from across the global media, advertising and marketing community to hear about the latest developments impacting their sector. This?podcast?series eavesdrops on the conversations of industry leaders from all over the world discussing the issues that are front of mind in 2020. Topics include advances in AI, Sustainability, Events, Brand Safety, Audience Engagement, Diversity Audio, 5G, Newsroom Development and many more.

Podcast – In conversation with Sir Martin Sorrell – My Media Life

March 8, 2022

podcast

To complement our new feature, My Media Life, we have a special podcast with the one and only Sir Martin Sorrell. Media consultant Arif Durrani asks Sir Martin about how he got where he is today, what the media industry means to him, and the advice he would give to someone just starting out.

Podcast – Creative Content: Combining timely trends with tried and true tactics

February 22, 2022

podcast

Podcast – Making every part of your media sustainable

November 2, 2021

podcast

In this episode, Belinda Barker discusses how to make every part of your media sustainable with Praveen Gopalan, Sustainability Manager at BBC Studios and Samantha Adams, VP Advertising Sales at BBC Global News.

Podcast – How can we make diversity in advertising a reality?

October 5, 2021

podcast

In this episode, Belinda Barker discusses how diversity in advertising can become a reality with Ally Owen, Founder of the Brixton Finishing School.

Podcast – The rise of advocacy communications

September 7, 2021

podcast

In this episode, Belinda Barker discusses the rise of advocacy communications with Molly Fluet, Executive Director at Politico Europe.

Podcast – The Implications of crypto and NFT’s on the world of media

August 5, 2021

podcast

In this episode, Belinda Barker discusses the implications of crypto and NFT’s on the world of media with Maya Draisin, SVP, Progress Marketing at TIME.

Podcast – Creating a different approach to brand partnerships

July 6, 2021

podcast

In this episode, Belinda Barker discusses creating a different approach to brand partnerships with Brad Girson, Executive Director, Atlantic Ventures, The Atlantic.

Podcast – A marketeer’s 101 to podcasting

May 4, 2021

podcast

In this episode, Belinda Barker discusses a marketeer’s 101 to podcasting with Steve Ackerman, Chief Content Officer at Somethin’Else.

Podcast – Innovating within a 100 year old brand

June 1, 2021

podcast

In this episode, Belinda Barker discusses innovating within a 100 year old brand with Alex Wood, Managing Director of Forbes Europe.

Podcast – How to create award-winning content

April 6, 2021

podcast

In this episode, Belinda Barker and Shula Sinclair, Global Head of Strategy, Spark Foundry discuss how to create award-winning content with Fabio Mancone, Chief Brand Officer, Lombard Odier Group.

Our Tweets

We hosted our first LinkedIn Live event last week, a lively debate about whether Content, Creative or Context is the winning factor in delivering a successful content marketing campaign. For the full story go to;



#ContentCreativeContext #SmartBriefing

Content? Creative? Context? The battle for consumer engagement - World Media Group

lnkd.in

Which is more important to the success of a content marketing campaign - the Content or the Context? Emma Harrison, Snr Strategist @nytimes talks about how Context can help or hinder Content: Watch the full debate at

#ContentCreativeContext #SmartBriefing

Content? Creative? Context? The battle for consumer engagement - World Media Group

lnkd.in

Content, Creative or Context? Which contributes most to the success of a content marketing campaign? Here Samantha Adams, VP Ad Sales @bbcstudios, argues that the right Context is essential. Watch the full debate at

#ContentCreativeContext #SmartBriefing https://t.co/PI3Cd9sLJX

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