TAP INTO THE MINDS OF INDUSTRY LEADERS AS THEY DISCUSS THE HOTTEST TOPICS TO HIT THE MEDIA, MARKETING AND ADVERTISING WORLD.

Join some of the most influential voices from across the global media, advertising and marketing community to hear about the latest developments impacting their sector. This?podcast?series eavesdrops on the conversations of industry leaders from all over the world discussing the issues that are front of mind in 2020. Topics include advances in AI, Sustainability, Events, Brand Safety, Audience Engagement, Diversity Audio, 5G, Newsroom Development and many more.

Podcast – A world without trusted journalism

March 2, 2021

podcast

In this episode, Belinda Barker and Rebecca Vincent, Director of International Campaigns, Reporters without Borders and Dan Stewart, International Editor, Time, discuss a World without Trusted Journalism

Podcast – Refuting possibility and the importance of being honest

February 2, 2021

podcast

In this episode Belinda Barker and Jemima Villanueva, Executive Director, EMEA at The Atlantic discuss refuting impossibility and the importance of being honest with Amy Kean, Founder of Six Things Impossible and author of https://amzn.to/2XD9h5c<

Podcast – Key trends in branded content

January 19, 2021

podcast

In this episode, Belinda Barker and Kelly Taylor, Vice President, BBC Storyworks EMEA and Duncan Morris, Co-Founder & COO of DM Squared discuss and explain the Key Trends in Branded Content.

Podcast – What marketeers can learn from politicians and vice versa

January 12, 2021

podcast

In this episode, Belinda Barker and Sarah Thorpe, Managing Director, Europe at The New York Times discuss what marketeers can learn from politicians and vice versa with Annelies Valk, Senior Manager, Global Brand Strategy at Vodafone.

Podcast – Marketing luxury and becoming a pirate

January 7, 2021

podcast

In this episode Belinda Barker and Emma Winchurch-Beale, International Sales Director at The Washington Post discuss Marketing Luxury and Becoming a Pirate with Matteo Atti, EVP, Marketing & Innovation at VistaJet.

Podcast – Belonging – Exploring the power of a diverse and inclusive workforce

December 15, 2020

podcast

In this episode, Belinda Barker and Arif Durrani, Executive Editor, EMEA, Bloomberg Media Studios discuss Belonging – Exploring the power of a diverse and inclusive workforce with Sue Unerman, Chief Transformation Officer, MediaCom.
Sue’s latest book is called Belonging: The Key to Transforming and Maintaining Diversity, Inclusion and Equality at Work, if you haven’t read it already it is well worth reading and can be purchased from all major book outlets including https://amzn.to/3oBchdW.

Podcast – P1 data in a cookie-less world

December 7, 2020

podcast

In this episode, Belinda Barker and Victoria Cook, Global Head of Audiences at Mindshare discuss P1 data in a cookieless world with Kedar Prabhu, VP Ad Product & Technology, Dow Jones.

Podcast – The human impact of business transformation

November 24, 2020

podcast

In this episode Belinda Barker and Gordana Buccisano, EVP for Global Client Transformation at Havas Group discuss the human impact of business transformation with Jenifer Berman, Chief Marketing Officer at Inside Inc.

Podcast – The revolution in the events industry & maximising virtual engagement

November 10, 2020

podcast

In this episode, Belinda Barker and Jacob Howard, VP of Marketing at Deutsche Bank discuss the revolution in the events industry and maximising virtual engagement with Orson Francescone, Managing Director of FT Live at The Financial Times

Podcast – Being agile in a multi-national conglomerate

October 27, 2020

podcast

In this episode, Belinda Barker and Sarah Thorpe, Managing Director, Europe at The New York Times discuss being agile in a multi-national conglomerate with Alison Orsi, Vice President & CMO at IBM – EMEA.

Our Tweets

We hosted our first LinkedIn Live event last week, a lively debate about whether Content, Creative or Context is the winning factor in delivering a successful content marketing campaign. For the full story go to;



#ContentCreativeContext #SmartBriefing

Content? Creative? Context? The battle for consumer engagement - World Media Group

lnkd.in

Which is more important to the success of a content marketing campaign - the Content or the Context? Emma Harrison, Snr Strategist @nytimes talks about how Context can help or hinder Content: Watch the full debate at

#ContentCreativeContext #SmartBriefing

Content? Creative? Context? The battle for consumer engagement - World Media Group

lnkd.in

Content, Creative or Context? Which contributes most to the success of a content marketing campaign? Here Samantha Adams, VP Ad Sales @bbcstudios, argues that the right Context is essential. Watch the full debate at

#ContentCreativeContext #SmartBriefing https://t.co/PI3Cd9sLJX

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