They say that content is king, but who’s the king of content? The much-debated changing media landscape has seen an interesting range of new kinds of companies launch into the branded content arena – bringing with them a host of storytelling skills not often found in more traditional agency set ups. The panel at the […]
Following on from our October 2017 breakfast briefing, The Implications of GDPR for the Advertising Industry – one of our best-ever attended sessions, we present the key take outs.
Ian Armstrong, global head of advertising at Jaguar Land Rover and co-head judge of the World Media Awards 2017, explains how the car manufacturer put two famous brands back on the map. Rendezvous: Jaguar launched star-studded campaign during 2014 Super Bowl broadcast It was a bold choice. Faced with the dilemma of how to interrupt […]
The very notion cross-border marketing is under threat in 2017, argues Sanjay Nazerali, global chief strategy officer at Dentsu Aegis Network and a head judge of the World Media Awards. The past 12 months have been tough to take for those with a globalised, liberal view of the world – and have raised serious questions […]
Time Inc’s vice president EMEA Rupert Turnbull tells M&M Global why he believes brands are returning to a conversation about context. Content is everywhere; it is the buzzword at the heart of discussions around global media. With the right levels of investment, views and impressions can be secured on platforms like Facebook and YouTube. But […]
Attention is fast emerging as the most valuable marketing currency – if your consumers pay attention, then you are winning. Simple and obvious, but how to earn attention? Welcome a great marketing hero of our time – content – the attention seeker. Read the full article by Alex Altman, Managing Director, Global Solutions London, MEC […]
According to multiple studies including a report released early in 2015 by advertising insight firm ALF, ‘content’ was the area that most marketers expected to invest more in this year, with 80% putting big budgets into developing compelling content. So it’s clearly going to be huge growth area for advertisers and marketers, but how do […]
International media has reached a crossroads, argues The Economist Group’s global managing director and chief revenue officer Nicolas Sennegon. Gone are the days of pushing print over broadcast channels, and vice versa. In Sennegon’s words, “Our enemies are different.” Read the full interview with Nicolas by M&M Global, where the current President of the World […]
World Media Group