The World Media Group hosted a post-Cannes wrap event last night at The Adelphi in London, giving the audience a taste of what went on at the Cannes Lions International Festival of Creativity this year. The panel, chaired by Hannah Last, Sales Director UK at The Economist, included Mark Bembridge, CEO Smartology; Arif Durrani, Director, [...]
The World Media Group hosted a panel in Cannes with Amir Malik, Managing Director, Digital Transformation Accenture and Evan Bretos, Director, Newsroom at The Washington Post discussing the implications Generative AI may have on trust and truth in marketing. Emma Winchurch-Beale, Executive Director, Insider, chaired the discussion, quizzing our experts on issues such as: How [...]
The 21st edition of the World Press Freedom Index is released today by Reporters Without Borders (RSF). The Index sheds light on major and often radical changes linked to political, social and technological upheavals. According to the 2023 World Press Freedom Index, which evaluates the environment for journalism in 180 countries and territories and is [...]
At this year’s CIM Financial Services Marketing Leaders’ Summit, Alison Harbert, Marketing Director, Investec was joined by Nicky Owen, Head of Strategic Sustainability Marketing at Standard Chartered and Santosh Sethumadhavan, ex Global Head of B2B Marketing Programmes at HSBC for a discussion about how the rise of ESG and ESG marketing has changed marketers’ content [...]
The Future of Work in Advertising: Key Takeouts The World Media Group hosted its latest Smart Briefing this week, a discussion around what the future of work looks like for the advertising industry. Chaired by Spriha Srivastava, UK Bureau Chief & International Executive Editor, Insider, the debate covered many of the issues keeping leaders up at [...]
A panel comprising the World Media Group’s top international journalists gathered in London earlier this week to report back on what went on behind closed doors at this year’s World Economic Forum in Davos. Chaired by Jonathan Birdwell, Interim Global head and Regional head of Europe, Middle East and Africa, Economist Impact, speakers included Suzanne [...]
The World Media Group hosted our first LinkedIn Live event yesterday, a lively debate about whether Content, Creative or Context is the winning factor in delivering a successful content marketing campaign. According to the LinkedIn Poll we ran beforehand, 44% of respondents considered Content to be most important. The battle was on as our three [...]
Masterclass: How to create an award-winning content campaign This year’s masterclass in storytelling brought together a panel of representatives from the BBC, De Beers and National Geographic to provide insight into what goes into making an award-winning content campaign. Each panellist presented their case study, followed by a Q&A session with the audience. Journey To [...]
Brands including Accenture, Citi, De Beers, Forbes, Hyundai, Lombard Odier, Mærsk, Reuters, Samsung / Samsung Galaxy, Sony Pictures Entertainment, Visit Sweden and Volkswagen were amongst those receiving accolades for their impressive category entries this year during the awards celebration at the Ham Yard Hotel in London. The full case studies for this year’s winning entries, […]
After years of geo-political, social and economic unrest, it's time to take stock. But how do we rise above the discord to build a positive future? That's the question we posed to our panel of top international journalists at the World Media Group’s latest Smart Briefing. Chaired by Spriha Srivastava, International Executive Editor, Insider, Inc., [...]