Belinda – What’s the biggest change you’ve seen in content marketing since the awards began five years ago?” Cathy – More and more brands are investing in brand entertainment as a ‘must have’ rather than a ‘nice to have’. Our recent DAN CMO survey found that nearly three-quarters (73%) of CMOs see investment in creativity and […]
Belinda – What particular challenges are there in the Media & Entertainment sector? Robbie – Advertising campaigns within Media & Entertainment are seeing an increasing over reliance on personalisation that is probably caused by the fact that most of the industry has become digital. This has created really lazy campaigns that are based on fairly rudimentary […]
Content-led advertising continues to grow as brands address social and environmental challenges A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing suggests an increase in brand activism,with advertisers using content campaigns to align themselves with social and environmental issues. The survey, which questioned key […]
Recent research by The World Media Awards suggested that creativity has been usurped by storytelling and authenticity. Belinda Barker, Director of the World Media Group, asks whether creativity has truly fallen by the wayside. Creativity once ruled supreme – the big-budget 30-second commercial was the immediately reached-for and arguably most effective weapon in a marketer’s arsenal. […]
A fantastic, insightful event hosted by The World Media Group last week – our Masterclass in Storytelling. An expert panel presented winning case studies from our recent 2019 World Media Awards – these included campaigns from Audi, Deutsche Bank and Formula 1. Panel from l to r: Sarah Thomas, Accenture; Katie Cook, Wavemaker; Christoph Woermann, […]
The World Media Group had some really innovative entries for their recent World Media Awards. Take a look at this video to see all those entries who were shortlisted for the Grand Prix award.
FOX Networks Group Wins the Grand Prix for its DEEP STATE Pan-European Marketing Campaign London, Friday 5th April 2019:The winners of the 2019 World Media Awards were announced last night at an exclusive VIP event held at The Ham Yard Hotel in London with brands such as Amgen, Audi, Credit Suisse, Deutsche Bank, Formula 1, [...]
It’s awards season again and as the headlines from the Golden Globes, Oscars and Brits begin to fade, the spotlight is on an array of awards across the marketing industry. When we founded the World Media Awards, now in its fourth year, I felt there was a genuine need for a platform to celebrate the world’s […]
Brodie Reid, Global Manager for Brand & Content for Tourism New Zealand, will be joining our panel of esteemed jurors for the 2019 World Media Awards. We caught up with her to discuss the top trends in content-driven advertising. WMA: Why do you think it’s important to benchmark and celebrate great international advertising strategies? BR: […]
We asked Isabelle Lefebvre, Managing Director Global Clients for Zenith Paris, what she considered to be the key factors for success in an international content-led marketing campaign. Isabelle will join us as a juror for the World Media Awards 2019. WMA: Why do you think it’s important to benchmark and celebrate great international advertising strategies? IF: […]
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