Cookie-Pocalypse: Marketing & Media Effectiveness in a Cookie-less World

With Google Chrome set to follow Safari and Firefox in pulling the plug on third-party cookies, we will soon lose the primary tech system that tracks identity across the open web. How can marketers prepare for the loss of audience tracking, measurement and attribution built on top of that identity?


Ratul Shah

Paul Coffey

Jay Glogovsky

Erin Laughlin

Emily Roberts

Elizabeth Brennan