Ratul Shah



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Head of Product Marketing

SAP Customer Data Solutions

With over 15 years of experiences in building and launching customer experience solutions for companies to service their customers, Ratul infused the voice-of-the-customer into the product roadmap and marketing plans.  He is experienced in building marketing strategies and executing the go-to-market plans.

As the Head of Product Marketing for SAP Customer Data Solutions, he continues to expand his passion for customers into everything the team delivers.   Ratul has held various leadership positions at Aprimo, Passageways, ExactTarget (now Salesforce, and ININ (now Genesys). Ratul holds a B.S. in Electrical Engineering from Purdue University, and earned his MBA from Indiana University.

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