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Five obvious-not-obvious lessons for more effective content marketing – from the world’s experts

April 26, 2021

Awards, Top Tips

Over the past five years, the World Media Awards have gathered and celebrated the very best international, content-led marketing campaigns – benchmarking the best work by global brands and tracking...

Five learnings from lockdown to carry into 2021

December 21, 2020

Key Takeouts, Top Tips

On Thursday, World Media Group members came together for our annual Think Tank, a lively event that offers members the opportunity to ask top international editors about their predictions for...

Experts Share Top Tips for Creating an Award-Winning Campaign

October 9, 2020

Awards, Top Tips

Yesterday, members of the World Media Awards judging panel and the creators of this year’s Grand Prix winning entry for Sonos came together for our Awards Masterclass to discuss what...

Five success factors for brand-media owner partnerships in content marketing

January 15, 2019

Awards, Thought Leadership, Top Tips

Choosing the right media owner platform for your content-led advertising campaign is key to success -  respondents to our recent “future of global content marketing” survey cited it as the...

What makes great content-led advertising?

December 17, 2018

Awards, Thought Leadership, Top Tips

What makes for great content-led advertising? And what makes for great international content-led advertising? As we begin to look forwards to the challenges and opportunities of the new year, I...

Content Tips and Top Picks from Adam Nunn

January 5, 2018

Top Tips

PHD’s Global Business Lead and World Media Awards judge shares insights into his content philosophy and his personal tastes. Adam Nunn is Global Business Lead at PHD Global Business, London,...

Content Creating Tips from Visit Faroe Islands’ Guðrið Højgaard

January 5, 2018

Top Tips

After winning the Travel & Tourism category at last year’s World Media Awards, the CEO of Visit Faroe Islands is returning as a judge. Guðrið Højgaard is Director of Tourism...

Four questions to answer before creating and distributing content

February 11, 2016

Top Tips

Content is the most elastic word currently in use across the industry. It is used with increased frequency but with an inverse sense of clarity regarding its definition. Alex Altman,...

3 key learnings from developing global content-driven marketing campaigns

February 3, 2016

Top Tips

So the deadline has passed and all of the entries are now in for the first World Media Awards. Thanks to all of you who have entered in our inaugural...

The lowdown on creating award-winning content campaigns

January 26, 2016

Top Tips

Content. It’s a small word for a massively important element of marketing that has been embraced by advertisers and publishers alike. Read the full article by Belinda Baker, outlining the...