Stagwell Expands ‘Future of News’ Initiative to the U.K.
September 25, 2024
Moat Analysis shows Trusted Media continues to deliver increased engagement and viewability for advertisers during Covid-19
July 27, 2020
Research, Thought Leadership
New analysis released today by the World Media Group (WMG), a strategic alliance of the world’s premium media brands, confirms that advertising campaigns viewed within a trusted editorial environment are...
Marketers Expect Content-Driven Campaigns to Increase in 2020
January 30, 2020
Awards, Research
Article by Amy He | Jan 27, 2020 | EMarketer Marketers predicted that they will use more content-driven campaigns and audio and emerging formats in 2020, according to new research from World Media Group....
Survey results in the news
January 30, 2020
Awards, Research
The Future Of Content-Led Marketing Around The World Report In the News Marketers Expect More Content-Driven Campaigns in 2020 - Edgy Marketers Expect Content-Driven Campaigns to Increase in 2020 -...
New survey suggests brand activism is on the rise
November 6, 2019
Awards, Research
Content-led advertising continues to grow as brands address social and environmental challenges A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into...
Moat Analytics Reveal that Quality Journalism Eclipses Industry Benchmarks for Attention
July 18, 2019
Research
Moat Analytics Reveal that Quality Journalism Eclipses Industry Benchmarks for Attention Analysis released today by the World Media Group (WMG), a strategic alliance of the world’s premium media brands, confirms...
New Survey into Content-driven Marketing Shows Engagement Metrics are Still Viewed as Less Important than Traditional Brand Measures
January 8, 2019
Awards, Research
A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing shows that, although marketers are most likely to be using...