Interview with Johan Jervoe, CMO, UBS, the winner of this year’s World Media Award for Content Leadership & Innovation
September 19, 2020
Awards, Interview
Now lockdown measures have been loosened and consumers are hungry to return to ‘normal’ life, is this the right time to invest more heavily in marketing? And if so, are...
Interview with Christine von Hörde, International Media Management, Audi
January 30, 2020
Interview
Belinda - Why is benchmarking and celebrating great international advertising strategies essential for the success of the industry as a whole? Christine - Identifying best practice and identifying what makes...
Interview with Christoph Woermann, Managing Director Marketing, Deutsche Bank
December 12, 2019
Awards, Interview
Belinda - What particular challenges are there in the Financial Services sector? Christoph - The Financial Services Sector is rapidly changing due to many new market entrants from the financial...
Interview with Katya Ionova, Creative Director, UK & EMEA, Business Insider
November 21, 2019
Awards, Interview
Belinda - What's the biggest change you've seen in content marketing since the awards began five years ago?" Katya - Tempting to say the rise of audio; however, the rise of...
60 seconds with Cathy Boxall, SVP Brand Entertainment, Story Lab
November 21, 2019
Awards, Interview
Belinda - What's the biggest change you've seen in content marketing since the awards began five years ago?" Cathy - More and more brands are investing in brand entertainment as a...
Interview with Robbie McCalwey, Director Global Marketing Strategy, EA
November 14, 2019
Awards, Interview
Belinda - What particular challenges are there in the Media & Entertainment sector? Robbie - Advertising campaigns within Media & Entertainment are seeing an increasing over reliance on personalisation that is...
Interview with Isabelle Lefebvre
January 22, 2019
Awards, Interview
We asked Isabelle Lefebvre, Managing Director Global Clients for Zenith Paris, what she considered to be the key factors for success in an international content-led marketing campaign. Isabelle will join...
Interview with Alison Tyrrell
January 16, 2019
Awards, Interview
We caught up with Alison Tyrrell, Head of Content (Marketing & Media) for Spark Foundry, and one of the jurors for the World Media Awards, to discuss what she was...
How London & Partners’ ‘once-in-a-lifetime’ trip idea set the bar for tourism ads
March 24, 2016
The big success story from last night’s (16 March) inaugural World Media Awards was London & Partners’ ‘Official Guest of Honour’. The promotional body for the UK capital walked away...