How London & Partners’ ‘once-in-a-lifetime’ trip idea set the bar for tourism ads

March 24, 2016

The big success story from last night’s (16 March) inaugural World Media Awards was London & Partners’ ‘Official Guest of Honour’.

The promotional body for the UK capital walked away with both the Travel & Tourism prize, as well as the coveted Grand Prix, for its campaign offering one lucky visitor a “once-in-a-lifetime” trip to London.