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Creativity in media: What makes a winning content campaign?

March 2, 2023

Awards, Interview, Top Tips

Damian Douglas, President of the World Media Group and MD of TIME for EMEA, sat down with this year’s World Media Awards Head Judges, Natasha Byrne Managing Partner at UM...

60 seconds with World Media Group President, Damian Douglas

October 11, 2022

Interview

60 seconds with World Media Group President, Damian Douglas  What have been your priorities during your term as president of the World Media Group? Over the last 12 months my role...

Nigel Robinson on his role as World Media Group Chair

June 9, 2022

Interview

Nigel Robinson, Global Account Director & Managing Partner at Mediacom, is the World Media Group’s new Non-Executive Chair. Picking up the mantle from Gordana Buccisano, Nigel supports our mission to...

Profile on Damian Douglas, Managing Director EMEA, Time and President of The World Media Group

January 28, 2021

Interview

Social Media Portal (SMP) interviewed Damian Douglas, Managing Director, EMEA at Time and newly elected President of The World Media Group about publishing, marketing, digital transformation and more.  Please click...

Interview with Johan Jervoe, CMO, UBS, the winner of this year’s World Media Award for Content Leadership & Innovation

September 19, 2020

Awards, Interview

Now lockdown measures have been loosened and consumers are hungry to return to ‘normal’ life, is this the right time to invest more heavily in marketing? And if so, are...

Interview with Christine von Hörde, International Media Management, Audi

January 30, 2020

Interview

Belinda - Why is benchmarking and celebrating great international advertising strategies essential for the success of the industry as a whole? Christine - Identifying best practice and identifying what makes...

Interview with Joshua Krichefski, CEO, MediaCom

January 27, 2020

Awards, Interview

Belinda - What's the biggest change you've seen in content marketing since the awards began five years ago?" Josh - First, it’s worth defining Content Marketing as I think it...

60 seconds with Sital Banerjee, Global Head of Media & Marketing Performance Management, Philips

January 10, 2020

Awards, Interview

Belinda - Why is benchmarking and celebrating great international advertising strategies essential for the success of the industry as a whole? Sital - This helps us spot and recognize talent...

Interview with Christoph Woermann, Managing Director Marketing, Deutsche Bank

December 12, 2019

Awards, Interview

Belinda - What particular challenges are there in the Financial Services sector? Christoph - The Financial Services Sector is rapidly changing due to many new market entrants from the financial...

Interview with Katya Ionova, Creative Director, UK & EMEA, Business Insider

November 21, 2019

Awards, Interview

Belinda -  What's the biggest change you've seen in content marketing since the awards began five years ago?" Katya - Tempting to say the rise of audio; however, the rise of...

60 seconds with Cathy Boxall, SVP Brand Entertainment, Story Lab

November 21, 2019

Awards, Interview

Belinda - What's the biggest change you've seen in content marketing since the awards began five years ago?" Cathy - More and more brands are investing in brand entertainment as a...

Interview with Robbie McCalwey, Director Global Marketing Strategy, EA

November 14, 2019

Awards, Interview

Belinda - What particular challenges are there in the Media & Entertainment sector? Robbie - Advertising campaigns within Media & Entertainment are seeing an increasing over reliance on personalisation that is...

Interview with Brodie Reid

January 22, 2019

Awards, Interview

Brodie Reid, Global Manager for Brand & Content for Tourism New Zealand, will be joining our panel of esteemed jurors for the 2019 World Media Awards. We caught up with...

Interview with Isabelle Lefebvre

January 22, 2019

Awards, Interview

We asked Isabelle Lefebvre, Managing Director Global Clients for Zenith Paris, what she considered to be the key factors for success in an international content-led marketing campaign. Isabelle will join...

Interview with Alison Tyrrell

January 16, 2019

Awards, Interview

We caught up with Alison Tyrrell, Head of Content (Marketing & Media) for Spark Foundry, and one of the jurors for the World Media Awards, to discuss what she was...

Interview with Iain Jacob

December 11, 2018

Awards, Interview

Iain Jacob, Director, Advisor and Investor, was kind enough to share his views on content-led advertising and international strategy before he joins us for the judging of the World Media...

Interview with Thibaut Portal

December 11, 2018

Awards, Interview

Thibaut Portal, Global Media Hub Leader for Pernod Ricard, discussed his thoughts on the future of content-led marketing ahead of his involvement with the World Media Awards 2019 as one...

Interview with Tanya Robinson

December 11, 2018

Awards, Interview

Tanya Robinson, Global Brand Director at the National Geographic will join us on the jury for the World Media Awards 2019, and ahead of this, we asked her what she...

Interview with Johanna Krantz

December 11, 2018

Awards, Interview

We asked Johanna Krantz, Commercial Director of the EMEA region for Reuters, what trends she had seen in content-led advertising before she joins us as a jury member for the...

Interview with Richard Stokes

December 11, 2018

Awards, Interview

Richard Stokes, Global Head of Content at Wavemaker, will join our experienced jury for the World Media Awards 2019, but prior to that, we caught up with him to discover...