Creativity in media: What makes a winning content campaign?
March 2, 2023
Awards, Interview, Top Tips
60 seconds with World Media Group President, Damian Douglas
October 11, 2022
Interview
Nigel Robinson on his role as World Media Group Chair
June 9, 2022
Interview
Profile on Damian Douglas, Managing Director EMEA, Time and President of The World Media Group
January 28, 2021
Interview
Interview with Johan Jervoe, CMO, UBS, the winner of this year’s World Media Award for Content Leadership & Innovation
September 19, 2020
Awards, Interview
Now lockdown measures have been loosened and consumers are hungry to return to ‘normal’ life, is this the right time to invest more heavily in marketing? And if so, are...
Interview with Christine von Hörde, International Media Management, Audi
January 30, 2020
Interview
Belinda - Why is benchmarking and celebrating great international advertising strategies essential for the success of the industry as a whole? Christine - Identifying best practice and identifying what makes...
Interview with Joshua Krichefski, CEO, MediaCom
January 27, 2020
Awards, Interview
Belinda - What's the biggest change you've seen in content marketing since the awards began five years ago?" Josh - First, it’s worth defining Content Marketing as I think it...
60 seconds with Sital Banerjee, Global Head of Media & Marketing Performance Management, Philips
January 10, 2020
Awards, Interview
Belinda - Why is benchmarking and celebrating great international advertising strategies essential for the success of the industry as a whole? Sital - This helps us spot and recognize talent...
Interview with Christoph Woermann, Managing Director Marketing, Deutsche Bank
December 12, 2019
Awards, Interview
Belinda - What particular challenges are there in the Financial Services sector? Christoph - The Financial Services Sector is rapidly changing due to many new market entrants from the financial...
Interview with Katya Ionova, Creative Director, UK & EMEA, Business Insider
November 21, 2019
Awards, Interview
Belinda - What's the biggest change you've seen in content marketing since the awards began five years ago?" Katya - Tempting to say the rise of audio; however, the rise of...
60 seconds with Cathy Boxall, SVP Brand Entertainment, Story Lab
November 21, 2019
Awards, Interview
Belinda - What's the biggest change you've seen in content marketing since the awards began five years ago?" Cathy - More and more brands are investing in brand entertainment as a...
Interview with Robbie McCalwey, Director Global Marketing Strategy, EA
November 14, 2019
Awards, Interview
Belinda - What particular challenges are there in the Media & Entertainment sector? Robbie - Advertising campaigns within Media & Entertainment are seeing an increasing over reliance on personalisation that is...
Interview with Brodie Reid
January 22, 2019
Awards, Interview
Brodie Reid, Global Manager for Brand & Content for Tourism New Zealand, will be joining our panel of esteemed jurors for the 2019 World Media Awards. We caught up with...
Interview with Isabelle Lefebvre
January 22, 2019
Awards, Interview
We asked Isabelle Lefebvre, Managing Director Global Clients for Zenith Paris, what she considered to be the key factors for success in an international content-led marketing campaign. Isabelle will join...
Interview with Alison Tyrrell
January 16, 2019
Awards, Interview
We caught up with Alison Tyrrell, Head of Content (Marketing & Media) for Spark Foundry, and one of the jurors for the World Media Awards, to discuss what she was...
Interview with Iain Jacob
December 11, 2018
Awards, Interview
Iain Jacob, Director, Advisor and Investor, was kind enough to share his views on content-led advertising and international strategy before he joins us for the judging of the World Media...
Interview with Thibaut Portal
December 11, 2018
Awards, Interview
Thibaut Portal, Global Media Hub Leader for Pernod Ricard, discussed his thoughts on the future of content-led marketing ahead of his involvement with the World Media Awards 2019 as one...
Interview with Tanya Robinson
December 11, 2018
Awards, Interview
Tanya Robinson, Global Brand Director at the National Geographic will join us on the jury for the World Media Awards 2019, and ahead of this, we asked her what she...
Interview with Johanna Krantz
December 11, 2018
Awards, Interview
We asked Johanna Krantz, Commercial Director of the EMEA region for Reuters, what trends she had seen in content-led advertising before she joins us as a jury member for the...
Interview with Richard Stokes
December 11, 2018
Awards, Interview
Richard Stokes, Global Head of Content at Wavemaker, will join our experienced jury for the World Media Awards 2019, but prior to that, we caught up with him to discover...