How to Write an Award-Winning Entry
To help you write the best entry possible, we ran a Masterclass inviting a team of experts to share some practical insights into what makes an award-winning campaign.
We were joined by the creative team from T Brand Studio International at The New York Times: Raquel Bubar, Managing Director, Georgina Ustik, Editorial Director, and Kirsten Williams Senior Program manager, who worked on Cartier’s ‘Linked By Love’, last year’s Grand Prix winner.
Benish Mahmood, Business Director, Global Partnerships at Publicis Media, guided us through her tips for writing an award winning entry, based on insights from ‘Banking is Our Craft’ for UBS, winner of the 2025 Financial Services category, and ‘Ending the Epidemic for Viiv Healthcare’, our 2025 Social Good winner.
Sean Adams, CMO Brand Metrics, the official partner of the World Media Awards shared his number one tip as a jury member.
Watch the videos for plenty of tips to ensure your entry hits the right note and captures the attention of our discerning jury!
Raquel Bubar, Managing Director of T Brand Studio, The New York Times, explains why it’s important to tell the whole story to get your work noticed.
Benish Mahmood, Business Director, Global Partnerships, Publicis Media, expresses the importance of ensuring your passion about the campaign shines through.
Georgina Ustik, Editorial Director, T Brand Studio International, The New York Times, on the importance trust plays when pitching to a client.
Sean Adams, CMO, Brand Metrics gives his number one tip on what to include, having been a World Media Awards Judge for the last two years.
Benish Mahmood and Raquel Bubar, discuss the important relationship between the client, agency and publisher during a content partnership.
Raquel Bubar, Managing Director, T Brand Studio International at The New York Times, talks about how AI will never replace storytelling or creativity.
Raquel Bubar, Managing Director of T Brand Studio at The New York Times, explains when it’s right to propose a content partnership to a client.
Benish Mahmood and Raquel Bubar each share what they consider to be their three non-negotiables for a successful media partnership.
Raquel Bubar, Managing Director of T Brand Studio at The New York Times talks about how content that lives across a publisher’s channels and out in the world – like podcasts and documentary films – is getting brands excited.
Raquel Bubar, Managing Director, T Brand Studio at The New York Times, talks with Benish Mahmood, Business Director, Global Partnerships at Publicis Media, about what a good agency brings to a content partnership.
Benish Mahmood and Raquel Bubar discuss the importance of having a strong relationship between client, agency and publisher.
Raquel Bubar, Managing Director, T Brand Studio talks about the importance of smart targeting to ensure you’re engaging the right audience.