What and who can enter
- General entry fees are £250. Tech vendor entry fees
are £295. 50% of all entry fees will be donated to Reporters Without Borders. - Who can enter
– Advertiser’s marketing, media and content creation teams
– Agencies and media owner’s creative solutions teams - 75% of campaign activity must have been implemented between January 2024 and April 2025.
- Campaigns must be content-led – rooted in an understanding of audience interests and information requirements; delivered through brand storytelling in branded content, or through factual, data-led or researched content. Content can span any format including text, video, audio, in-person events, or a combination of these. We anticipate that generative AI may play a role, but the focus of these Awards is on the best content and on the human teams that create the audience insight, strategy and content. Please specify if genAI was used at any point in the process.
- Campaigns must be truly international – whether multi-country, pan-regional or global, your strategy must have intentionally targeted audiences in at least 3 countries.
- Whilst PR and/or viral marketing may have added impact, your campaign must have been reliant on a strategic media spend. Our Jury will be looking for a great partnership and contextual fit with the chosen media channel[s].
- All winners will be celebrated in an advertising campaign valued at €750K, published by the World Media Group’s leading international brands.
- All finalists will have their case studies published on the World Media Awards website in the WMG Creative Vault.
- The winners from the ten categories will be eligible for the World Media Grand Prix Award, the winner being judged by our independent jury as being the best example of creative, effective, international advertising.
ENTRY DEADLINE: THURSDAY 22 MAY 2025
How to enter step-by-step
- Entries are invited from advertisers’ marketing, media and branded content teams; from media, creative or content specialist agencies; and from the creative solutions teams of media owners. For the Brand & Media Owner Partnership and Small Budget, Great Impact categories, entries are invited from media owners only.
- We are inviting written entries, supported by your chosen images or videos. We recommend that you draft your entry on the DOWNLOADABLE entry template form, on the categories page of the WMG website. This will invite you to describe the branding challenge, the thinking behind the strategy, the creative solution, the media solution, and the results. Please secure colleague or client approval and gather your supporting materials before uploading your entry to the official entry site.
- Budgets: you will be asked to provide information on the overall budget for the content-led campaign when you upload your entry. This information may be considered by the Jury when comparing entries at the final judging stage.
- Sustainability: you will be asked to provide information on the carbon footprint and sustainable impact of your campaign. This is not a judging criteria but as our industry works together to strive for net zero, we believe it’s important to include this information and that it will become an essential factor in measuring the success of advertising and marketing campaigns.
- Please ensure that your entry adheres to the maximum word counts. Please note there are different word counts for different categories. Please check when writing your entry.
- Please note the following when naming your entry and considering who to credit:
– Entry titles should not include any media owner or media brand names – great to include the advertiser’s brand name in the entry title and to keep it shorter where possible!
– There is an opportunity to credit all agencies, media owners and media partners in the credits section of the entry form. Advertisers and agencies only will be credited in the winners’ announcement advertising campaign run through World Media Group member brands. - You are asked to submit up to a maximum of 3 additional pieces of supporting information. These should include:
– The website URL of the publicly accessible campaign or active URL of a landing page. Please ensure any applicable usernames and passwords are provided and active.
– A short video excerpt which best showcases your campaign (max 3 mins) hosted on YouTube or Vimeo with a link provided for viewing - Other supporting information could include:
– Imagery from the creative work, perhaps in its media placement
– Screenshots or videos of digital or interactive creative
– Charts or graphics illustrating the results achieved - When you have your written entry and supporting materials ready, please click on the ENTER NOW button where you will be asked to register your details, copy and paste your written entry and upload your supporting materials.
HOW TO WRITE A WINNING ENTRY
1. Start early – creating a great entry and gathering the right information takes time, so give yourself at least four weeks to put your application on a solid footing.
2. Crowd source – use the template to draft and share your entry to get your colleagues’ feedback and ideas
3. Create a story – the World Media Awards are all about telling great stories for your brands, now tell the story of your campaign. Judges like a clear narrative.
4. Keep to the point – focus on what the judges are asking for and ensure that you demonstrate how the client, agency and media owner have worked in partnership to create and implement a great idea and deliver amazing results.
5. Follow the rules – your work must have been implemented between January 2024 and April 2025. Your campaign must have covered 3 or more countries.
6. Demonstrate success – make sure your results relate to the objectives you outlined at the start of your entry.
7. Provide supporting materials to bring your story to life – but make sure that all the essential details are included in the written entry.