How to enter

What and who can enter

  • Early bird entry fees by 28th June are £150. Entry fees after 28th June are £200. 50% of all entry fees will be donated to Reporters Without Borders. The exception to this is the Rising Star category, for which all entry fees are £50, and for which the total entry fee will be donated to the Brixton Finishing School, which supports access to the advertising and media industry for under represented communities.
  • Who can enter
    – Advertiser’s marketing, media and content creation teams
    – Agencies and media owner’s creative solutions teams
  • Campaigns must have been implemented between April 2023 and June 2024.
  • Campaigns must be content-led – rooted in an understanding of audience interests and information requirements; delivered through brand storytelling in branded content, or through factual, data-led or researched content. Content can span any format including text, video, audio, in-person events, or a combination of these. We anticipate that generative AI may play a role, but the focus of these Awards is on the best content and on the human teams that create the audience insight, strategy and content. Please specify if genAI was used at any point in the process.
  • Campaigns must be truly international – whether multi-country, pan-regional or global, your strategy must have intentionally targeted audiences in at least 3 countries.
  • Whilst PR and/or viral marketing may have added impact, your campaign must have been reliant on a strategic media spend. Our Jury will be looking for a great partnership and contextual fit with the chosen media channel[s].
  • All winners will be celebrated in an advertising campaign valued at €750K, published by the World Media Group’s leading international brands.
  • All finalists will have their case studies published on the World Media Awards website in the WMG Creative Vault.
  • The winners from the seven categories will be eligible for the World Media Grand Prix Award, the winner being judged by our independent jury as being the best example of creative, effective, international advertising.

ENTRY DEADLINE: THURSDAY 12 SEPTEMBER 2024

How to enter step-by-step

  1. Entries are invited from advertisers’ marketing, media and branded content teams; from media, creative or content specialist agencies; and from the creative solutions teams of media owners. For the Brand & Media Owner Partnership and Small Budget, Great Impact categories, entries are invited from media owners only.
  2. We are inviting written entries, supported by your chosen images or videos. We recommend that you draft your entry on the DOWNLOADABLE entry template form, on the categories page of the WMG website, using the button below. This will invite you to describe the branding challenge, the thinking behind the strategy, the creative solution, the media solution, and the results. Please secure colleague or client approval and gather your supporting materials before uploading your entry to the official entry site.
  3. Budgets: you will be asked to provide information on the overall budget for the content-led campaign when you upload your entry. This information may be considered by the Jury when comparing entries at the final judging stage.
  4. Sustainability: you will be asked to provide information on the carbon footprint and sustainable impact of your campaign. This is not a judging criteria but as our industry works together to strive for net zero, we believe it’s important to include this information and that it will become an essential factor in measuring the success of advertising and marketing campaigns.
  5. Please ensure that your entry adheres to the maximum word counts:
    – The Challenge: 100 words
    – The Strategic Plan: 300 words
    – The Creative Solution: 400 words
    – The Media / Content Amplification Solutions: 400 words
    – The Results: 300 words
    For Rising Star
    – The Elevator Pitch: 75 words
    – The Nomination: 250 words
    For Brand & Media Owner Partnership, Small Budget, Great Impact and Social Good categories the word counts are as follows:
    – The Challenge: 300 words [For Social Good this section is called Why?]
    – The Content Solution: 400 words
    – The Media/Content Amplification Solution: 400 words
    – The Results: 300 words.
  6. Please note the following when naming your entry and considering who to credit:
    – Entry titles should not include any media owner or media brand names – great to include the brand name in the entry title and to keep it shorter where
    possible!
    – There is an opportunity to credit all agencies, media owners and media partners in the credits section of the entry form. Advertisers and agencies only will be credited in the winners’ announcement advertising campaign run through World Media Group member brands.
  7. You are invited to submit no more than three supporting documents, which might include, for example:- Imagery from the creative work, perhaps in its media placement Screenshots or videos of digital or interactive creative
    – Charts or graphics illustrating the results achieved
    – Supporting materials can be in the following formats: pdf, jpeg, jpg,mp3,m4v,mov,mp4,wmvFor the Rising Star category please supply the following 3 pieces of supporting information:A line manager testimonial, a testimonial from client, agency, or media owner partner on what it is like to work with the nominee and a statement from nominee on what drives them to succeed in international media.
  8. When you have your written entry and supporting materials ready, please click on the ENTER NOW button where you will be asked to register your details, copy and paste your written entry and upload your supporting materials.

HOW TO WRITE A WINNING ENTRY

1. Start early – creating a great entry and gathering the right information takes time, so give yourself at least four weeks to put your application on a solid footing.

2. Crowd source – use the template to draft and share your entry to get your colleagues’ feedback and ideas

3. Create a story – the World Media Awards are all about telling great stories for your brands, now tell the story of your campaign. Judges like a clear narrative.

4. Keep to the point – focus on what the judges are asking for and ensure that you demonstrate how the client, agency and media owner have worked in partnership to create and implement a great idea and deliver amazing results.

5. Follow the rules – your work must have been implemented between April 2023 and June 2024. Your campaign must have covered 3 or more countries.

6. Demonstrate success – make sure your results relate to the objectives you outlined at the start of your entry.

7. Provide supporting materials to bring your story to life – but make sure that all the essential details are included in the written entry.