2024 Winners
WINNER: Value Chain Navigator
Brand: Infosys
Entered by: Economist Impact
WINNER: Value Chain Navigator
Brand: Infosys
Entered by: Economist Impact
Judges’ comments: The jury understood the complexity of building this strategy – even extending into the experiential. They applauded the team for making a complex topic accessible, engaging the C-Suite directly.
HIGHLY COMMENDED: Connecting The Dots: Building Trust In Data Sharing
Brand: Capgemini
Entered by: Capgemini
Judges’ comments: Our judges loved the smart use of humour, the implementation across multiple languages, and the really great business results.
WINNER: Visa Live At Le Louvre
Brand: Visa
Entered by: Starcom Worldwide
Credits: Brut
Judges’ comments: The jury were impressed by the scale of impact delivered with a relatively small team and budget, that turned the event in Paris into a global moment.
HIGHLY COMMENDED: Africa’s New Tomorrow
Brand: ABSA CIB
Entered by: BBC Studios (StoryWorks EMEA)
Credited: Starcom South Africa / Carat South Africa
Judges’ comments: The jury loved the use of deep regional expertise, combined with first-party data, to cut-through in a challenging and competitive market.
WINNER: Engaging C-Suites Through Gamified Content
Brand: Google
Entered by: Financial Times
Judges’ comments: The jury loved the use of gamification to reach a senior decision-maker audience, and the ability to put yourself in the shoes of multiple roles within the C-suite.
HIGHLY COMMENDED: HPE: Unlock Ambition
Brand: Hewlett Packard Enterprise
Entered by: Realm B2B
Credited: BBC, Wall Street Journal, Forbes, Business Insider
Judges’ comments: The jury thought this was a very well executed, multi-partner campaign, that not only understood the role that each partner played in the lives of the target audience, but also built connections between the partners across the audience journey.
WINNER: Open Atlas
Brand: Destination Canada
Entered by: Economist Impact
Credited: Initiative Media Canada
Judges’ comments: The jury loved the well-rounded and beautiful multi-media storytelling, and the effective execution of the strategy which delivered great results.
SPECIALIST CATEGORIES
WINNER: FanZone: UEFA Women’s Champions League
Brand: Visa
Entered by: DAZN
Judges’ comments: This was an audience-led strategy that added a new level of conversation to the UEFA Women’s Cup – the jury were impressed by the strong results and scale of impact of this great partnership.
HIGHLY COMMENDED: PwC & TED: The Future Of AI
Brand: PwC
Entered by: TED
Credited: Culture3
Judges’ comments: The judges loved commended the innovative execution of this strategy, and the potential for growth of this fantastic partnership
WINNER: Dispatches On Climate And Health
Brand: Wellcome
Entered by: New York Times Advertising
Judges’ comments: The jury loved the smart use of creative execution across multiple media and were impressed by the cut-through achieved at COP for the client – creating a great impact.
WINNER: Beyond the Surface
Brand: Blancpain
Entered by: Economist Impact
Judges’ comments: Our judges loved the depth of the storytelling in this entry, based on strong data insights and reaching key government policy makers.
HIGHLY COMMENDED: Disability, Sexuality And Consent: How Activists Are Reshaping The Narrative
Brand: CREA
Entered by: New York Times Advertising
Judges’ comments: The judges were impressed with how this entry shines light on a difficult subject, with a beautifully curated campaign.
WINNER: Ann Gordon, International Marketing Lead for the GREAT Trade and Invest campaign at UK Government’s Department for Business and Trade
We’re delighted to announce that Ann Gordon, International Marketing Lead for the GREAT Trade and Invest campaign at UK Government’s Department for Business and Trade has been voted the winner of the 2024 Content Leadership & Innovation Award. Nominated by World Media Group members, this honour is awarded to the individual recognised by peers for talent in creating exemplary content-driven campaigns that demonstrate brand bravery, creativity, and innovation.