2026 Shortlist

Afreximbank: Impact Stories
Brand:
Afreximbank
Entered by: CNN

Poland: Your Place to Grow
Brand:
Ministry of Foreign Affairs – Republic of Poland
Entered by: BBC StoryWorks

AI Frontiers
Brand: KPMG
Entered by: Reuters
Credits: Reuters Plus

The Roads to Carbon Neutral                  
Brand: TotalEnergies
Entered by: CNBC

Unlocking the Grid – Siemens Energy x New York Times Advertising
Brand: Siemens Energy
Entered by: New York Times Advertising
Credits: EssenceMediacom (WPP Media Germany)

The Craft of Sport – UBS & New York Times Advertising                            
Brand: UBS
Entered by: New York Times Advertising
Credits: The Athletic, Publicis Groupe

Crafting Capital
Brand: UBS
Entered by: The Trust, Wall Street Journal
Credits: BearJam Production, Publicis Media

Make the Most of Tomorrow: Redefining the Meaning of Wealth
Brand:
Julius Baer
Entered by: Financial Times

The Craft Mindset
Brand: UBS
Entered by: CNBC

rethink stability.            
Brand: Lombard Odier
Entered by: Banque Lombard Odier & Cie SA
Credits: VML, Havas, RS Solutions

OWN YOUR WORLD
Brand: Deutsche Telekom
Entered by: Mindshare/WPP Media
Credits: Emetriq GmbH, INGO Stockholm, Whalar

Samsung’s Journey to AI Brand Visibility                           
Brand: Samsung
Entered by: Starcom Worldwide
Credits: Brandlight

Supercharged Ireland   
Brand: IDA Ireland
Entered by: Reuters
Credits: Reuters Plus, Untold Fable, Core

Human Centred Innovation
Brand:
NTT Holdings
Entered by: The Trust, Wall Street Journal

Enterprise AI in Action 
Brand: Infosys
Entered by: Economist Enterprise

Starring GREAT Britain
Brand: Visit Britain
Entered by: OMD Germany

Life in Canada is…                                                     
Brand: Destination Canada
Entered by: National Geographic/The Walt Disney Company Ltd
Credits: Omnicom Canada

Detour Türkiye
Brand:
Türkiye Tourism
Entered by: BBC StoryWorks

Absolutely in SEOUL
Brand:
Seoul Tourism
Entered by: CNBC

Visit Saudi/Bloomberg: Living Tradition
Brand:
Visit Saudi
Entered by: Bloomberg

Body Royale                    
Brand: Philips OneBlade
Entered by: OMD EMEA
Credits: Golin Ketchum, Fuse, The Gang, Flywheel

Life on a Train – Belmond & New York Times Advertising
Brand: Belmond
Entered by: New York Times Advertising

24 Moments of Harmony
Brand:
The House of Suntory – Hibiki Whisky
Entered by: Starcom Worldwide
Credits: Business Insider – Insider Studios

How to Ski Italian Style with Alberto Tomba
Brand:
Ferragamo
Entered by: CNBC

SEA BEYOND: Future Stewards of Our Ocean
Brand: Prada
Entered by: National Geographic/The Walt Disney Company Ltd

Specialist Categories

Over €1M

Bupa: Living without Limits
Brand:
Bupa
Entered by: National Geographic/The Walt Disney Company Ltd

Meeting the Moment – L’Oréal Groupe & New York Times Advertising               
Brand: L’Oréal Groupe
Entered by: New York Times Advertising
Credits: Beauty Co-Lab

Shell x Havas Partner of Choice Global Content Partnership
Brand: Shell
Entered by: Shell x Havas Media Network
Credits: The Wall Street Journal, Financial Times, Economist Enterprise

Empowering Energy Consumers
Brand:
Kraken
Entered by: Economist Enterprise

Before You Shape the Future
Brand: EY
Entered by: Bloomberg Media
Credits: WPP Media

Under €1M

24 Moments of Harmony
Brand: The House of Suntory – Hibiki Whiskey
Entered by: Business Insider
Credits: Starcom Worldwide

Supercharged Ireland
Brand:
IDA Ireland
Entered by: IDA Ireland
Credits: Reuters Plus, OneCore

People Power: Humanising the Energy Transition
Brand:
Equinor
Entered by: Financial Times
Credits: UM Worldwide

Where Innovation Thrives
Brand: Brand Scotland
Entered by: BBC StoryWorks
Credits: Carat UK

Shape the Future with Confidence
Brand: EY
Entered by: Economist Enterprise
Credits: EssenceMediacom

How to Ski Italian Style with Alberto Tomba
Brand: Ferragamo
Entered by: CNBC

Think Capital Investment. Think Scotland.
Brand: Scottish Development International
Entered by: Reuters
Credits: Reuters Plus, Carat

Making HIV History: Reaching an HIV-free Generation                                             
Brand: ViiV Healthcare
Entered by: CNN
Credits: CNN Create Brand Studio, Publicis Media (Platform GSK)

Local Leaders, Global Impact
Brand: McDonald’s
Entered by: Forbes
Credits: Teneo

Silk Road Run: Samarkand Marathon
Brand: The Uzbekistan Art and Culture Development Foundation
Entered by: BBC StoryWorks

The Resilient Food Systems Index
Brand:
Cargill
Entered by: Economist Enterprise

Vox Media x ICF Next | Global Gateway                            
Brand: European Commission
Entered by: Vox Media

Pure News, Straight from the Source
Brand: Reuters
Entered by: Reuters
Credits: Gravity Road

Making HIV History: Reaching an HIV-free Generation                                             
Brand: ViiV Healthcare
Entered by: CNN
Credits: CNN Create Brand Studio, Publicis Media (Platform GSK)

Staying Power                
Brand: Iberdrola
Entered by: Fortune

LEGO ® SMART Play – OOH That Plays Back                      
Brand: LEGO
Entered by: Starcom Worldwide
Credits: Sphere, Our LEGO Agency

Journal House by The Wall Street Journal
Brand: The Wall Street Journal
Entered by: The Wall Street Journal

Reuters NEXT   
Brand: Reuters NEXT
Entered by: Reuters
Credits: Reuters Plus

CONVERGE LIVE
Brand: Singapore Economic Development Board
Entered by: CNBC

Powering the age of electricity: energy security, AI and the future grid 
Brand: Hitachi
Entered by: Economist Enterprise