2021 Winners
WINNER: Drawing the line against malaria to help end it for good
Brand: Malaria No More UK
Entered by: Dentsu
“Judging a Grand Prix is always enormously difficult, as you’re comparing work from so many different sectors. The winner of the 2021 World Media Grand Prix was a spectacular success. With a tiny budget, they were able to create real momentum towards the eradication of Malaria, so a huge congratulation to the whole team at Dentsu.”
WINNER: Ladies, rule the road
Brand: Can-Am On-Road
Entered by: Touché!
Credits: Anomaly, Praytell
“This entry not only achieved great results on a modest budget, but also created a solution with heart and authenticity at its core. They created a safe space for women to talk freely about a topic that they felt passionate about and empowered them to get on their bikes. Congratulations to all.”
WINNER: A(I)ttack of the killer tomatoes
Brand: REWE Markt GmbH
Entered by: OMD Germany GmbH
Credits: Ad Alliance
“We were really excited by this winner. They had found an area of media that was really ripe for innovation, and they used AI in a fresh, new way that excited us, scared us, and really got all the judges talking. It was a unanimous decision in the end, and well deserved.”
HIGHLY COMMENDED: Bad audio is bad business
Brand: EPOS
Entered by: The Trust: The Wall Street Journal | Barron’s Group
Credits: Verizon Media
WINNER: Pitch the future
Brand: Shell
Entered by: MediaCom
Credited: Vayner Media, UEG
“This was a hard decision because we had so many high-quality entries, but we decided for an entry that had truly global scope. It delivered beyond expectations, and it engaged students and industry leaders to create a more sustainable future, and this really convinced us. Well done to all involved!”
WINNER: Transitioning to a CLIC economy
Brand: Lombard Odier
Entered by: Lombard Odier
Credits: Wavemaker, VMLY&R
“This entry found a way to stand out from the crowd, and took a long-term perspective on the challenge of sustainable practices, while leaning into the pandemic and the situation of the moment to drive meaningful change. As a panel, we found it an extremely compelling campaign that articulated a clear message around the need to change behaviour.”
WINNER: Power further, together – Launching a trail running shoe during a pandemic
Brand: The North Face
Entered by: PHD Global Business
Credits: Bigger., Mongoose, 1000heads, Runner’s World, 4running, Trails, Aktiv Laufen!, TrailRun, Like the Wind, Strava
“This campaign showed how you can harness a movement, engage a community, work with partners, and deliver hugely impressive results in what is an incredibly competitive sector. Well done to North Face for winning the Luxury and Lifestyle Award.”
WINNER: PS5: 2020’s biggest entertainment launch
Brand: PlayStation
Entered by: MediaCom
Credits: Adam&Eve, GroupM
“It’s very hard to continue to bring energy and originality to a category that all of us are familiar with and generated so much fantastic excitement back in the day, but this team’s really done just that. PS5, congratulations – inventive, iconic, while also connecting with your audience in a fresh way. We applaud you, well done.”
WINNER: Drawing the line against malaria to help end it for good
Brand: Malaria No More UK
Entered by: Dentsu
“We nominated this entry because of its cohesive and impactful creative; they had a very low budget, but they used strategic, contemporary tactics to bring this to life across a vast network, generating user-generated content – which isn’t easy! – and using narrators and creative integrity in that space. It was really impressive and fully deserves this award.”
WINNER: Samsung #danceAwesome
Brand: Samsung Galaxy A Series phone
Entered by: Starcom (US & UK)
Credits: R/GA, Wieden & Kennedy, TikTok
“The judges were really excited by all of the shortlist and we have chosen our winner because they used insight brilliantly to tap into Gen-Z behaviour. The creative was risky and edgy, but the results were amazing. The hashtag got 14 billion video views and nearly 50% of those were organic. So well done to Samsung!”
HIGHLY COMMENDED: Leading in enterprise cybersecurity with Kaspersky
Brand: Kaspersky
Entered by: Gyro
Credited: Wall Street Journal, The Economist, FT, Wired, IDG, Tech Target, NME Europe, C’T, iX, Infosecurity
WINNER: LIVE from Aus
Brand: Tourism Australia
Entered by: UM Sydney
Credited: M&C Saatchi Sydney, Digitas Australia, Channel 10 Australia, Facebook, YouTube
“As with all categories, there were fantastic submissions, but one unanimously stood out from the rest. This destination not only suffered from COVID-19 impact, but prior to it, had a serious environmental disaster. They didn’t rest on their laurels and wait for better business conditions, instead producing an amazing 24-hour event, allowing the spirit of the community to truly shine. Congratulations to Tourism Australia!”
WINNER: Kaat Vanderheyde, Managing Director, Brand & Customer Experience Design at FedEx
We are delighted to announce the winner of the Content Leadership & Innovation category is Kaat Vanderheyde, Managing Director, Brand & Customer Experience Design at FedEx. This award is for the individual recognised by peers for their talent in creating exemplary content-driven campaigns with brand bravery, creativity and innovation.
