Finalist 2025Travel & Tourism BrandVistaJetEntered by:VistaJetKeep in TimeCredits:Wonderhatch, The House of PoppinsThe Challenge VistaJet is the only truly global private jet company, serving world leaders, top executives, and cultural icons. With only 24,000 plane owners and a few hundred thousand private flyers, loyalty is key. Our clients spend up to 900 hours a year in [...]
Finalist 2025Travel & Tourism BrandTurkiye TourismEntered by:CNN Create Brand StudioOrigins: Turkiye TourismThe Challenge Building on the momentum of the previous partnerships, the 2024 Türkiye Tourism campaign was designed with a bold vision: to elevate global awareness of Türkiye’s cultural richness, natural beauty, and historical depth. The Strategic Solution Building on the momentum of the 2022 [...]
Finalist 2025Travel & Tourism BrandTurkiye TourismEntered by:BBC StoryWorks EMEAColours of TurkiyeCredits:Türkiye TourismThe Challenge Türkiye Tourism approached BBC StoryWorks to create a rich, multi-platform brand campaign that showcased the vibrant, modern face of the country and moved away from the stereotypical image of Türkiye — of beaches, kebabs and Istanbul. Türkiye Tourism wanted to create brand [...]
Finalist 2025Travel & Tourism BrandJW MarriottEntered by:Economist ImpactStay in the MomentCredits:Digitas UK, Iris and LightThe Challenge In a competitive luxury hospitality market, JW Marriott wanted to stand out among business travellers who increasingly prioritise wellness and meaningful experiences over traditional luxury markers. Already known for its warm, welcoming approach, JW Marriott sought to reinforce its [...]
Winner 2025Travel & Tourism BrandDestination CanadaEntered by:National Geographic/The Walt Disney CompanyThe Open AssignmentCredits:Initiative CanadaThe Challenge Destination Canada is on a mission to position Canada as the destination that inspires radical openness in the world. Inspired by the potential to enrich their lives, people travel to make space for renewal, reconnection, and above all revelation. When [...]
Finalist 2024Travel & Tourism BrandCourtyard by MarriottEntered by:ForbesTrailblazing A Journey Of PassionThe Challenge To position Courtyard by Marriott as the go-to global hotel brand for business travelers in a competitive market. With numerous hospitality options available to travelers, including brands within the Marriott Bonvoy portfolio of over 30 hotel brands, it was crucial to distinguish [...]
Winner 2024Travel & Tourism BrandDestination CanadaEntered by:Economist ImpactOpen AtlasCredited:Initiative Media CanadaThe Challenge Our Journey with Destination Canada began in 2021. Year 1, Compass to the Future campaign was an investigation into why culture and purpose are the defining factors for business success -- and why business leaders should look to Canada for inspiration. Year 2 [...]
Finalist 2024Travel & Tourism BrandGeorgia National Tourism AdministrationEntered by:Bloomberg MediaGlimpses of GeorgiaThe Challenge Creating and maintaining a real, human-first narrative with authentic interactions, memorable moments and humor in a way that doesn’t feel forced was a tall order, and required deft storytelling at every step of the project, from the selection of influencers, to the [...]
Shortlisted 2023Travel & Tourism BrandTravel ManitobaEntered by:Travel ManitobaCanada’s Heart Is CallingCredited:UpHouse Inc.The Challenge As Travel Manitoba looked to recover from the devastating impacts of the pandemic in 2021, the organization knew its seven-year-old brand, Manitoba, Canada’s Heart…Beats, needed to evolve. That year, Travel Manitoba engaged Stormy Lake Consulting to assess the brand’s equity, determine how [...]
Winner 2023Travel & Tourism BrandCymru Wales (Welsh Government)Entered by:Orchard Media and EventsWales To The WorldCredited:iCrossing UKThe Challenge In November 2022, Cymru — the Welsh national football team — flew out to Qatar to compete in the FIFA World Cup finals. The first time in 64 years that our nation had participated in the world’s biggest [...]