Awards winner (2026)🏅 Grand Prix (2026) 🏆Visit Britain: Starring GREAT BritainBrand:Visit BritainEntered by:OMD GermanyCredits:OMD Germany, OMD Media Agency OmniGOV, Tag Worldwide, Pablo Creative AgencyCategory:Travel & Tourism Challenge Britain is famous. That was the problem. For many international travellers, Britain felt familiar. London. Red buses. Royalty. Seen it. As a result, Britain felt like a destination [...]
Awards finalist (2026)Destination Canada: Life in Canada is...Brand:Destination CanadaEntered by:National Geographic Creative WorksCredits:National Geographic Creative Works, Omnicom CanadaCategory:Travel & Tourism Challenge As a significant GDP earner, Destination Canada seeks to grow tourism’s contribution both as a source of revenue and as a force for good. Proprietary research indicated the target audience had little urgency to [...]
Awards finalist (2026)Visit Saudi: Living TraditionBrand:Saudi TourismEntered by:BloombergCredits:Bloomberg Media StudiosCategory:Travel & Tourism Challenge As Saudi Arabia opens to global tourism, perception has been driven largely by scale, infrastructure, and spectacle rather than cultural depth. For the Saudi Tourism Authority, attracting affluent travellers required more than promoting destinations. The brand needed emotional relevance and cultural credibility. [...]
Awards finalist (2026)Seoul Tourism: Absolutely in SEOULBrand:Seoul TourismEntered by:CNBCCredits:Category:Travel & Tourism Challenge K-culture is everywhere, but Seoul isn't. While global audiences actively engage with Korean food, music, beauty and entertainment, these cultural touchpoints are rarely anchored to Seoul as a travel destination, instead experienced globally without a strong connection to the city itself. Simultaneously, the [...]
Awards finalist (2026)Türkiye Tourism: Detour TürkiyeBrand:Türkiye TourismEntered by:BBC StoryWorksCredits:Category:Travel & Tourism Challenge Türkiye is already one of the world’s most recognisable destinations, but global perception still leans heavily on familiar tropes: its beaches, resorts and ease for short city breaks. Beneath that surface sits a far richer story, but one that is often unseen by [...]
Awards winner (2025) 🏅Destination Canada: The Open AssignmentBrand:Destination CanadaEntered by:National Geographic Creative WorksCredits:Initiative CanadaCategory:Travel & Tourism Challenge Destination Canada is on a mission to position Canada as the destination that inspires radical openness in the world. Inspired by the potential to enrich their lives, people travel to make space for renewal, reconnection, and above all [...]
Awards finalist (2025)JW Marriott: Stay in the MomentBrand:JW MarriottEntered by:Economist ImpactCredits:Digitas UK, Iris and Light, EI StudiosCategory:Travel & Tourism Challenge In a competitive luxury hospitality market, JW Marriott wanted to stand out among business travellers who increasingly prioritise wellness and meaningful experiences over traditional luxury markers. Already known for its warm, welcoming approach, JW Marriott [...]
Awards finalist (2025)Türkiye Tourism: Colours of TürkiyeBrand:Türkiye TourismEntered by:BBC StoryWorksCredits:Category:Travel & Tourism Challenge Türkiye Tourism approached BBC StoryWorks to create a rich, multi-platform brand campaign that showcased the vibrant, modern face of the country and moved away from the stereotypical image of Türkiye – of beaches, kebabs and Istanbul. Türkiye Tourism wanted to create brand [...]
Awards finalist (2025)Türkiye Tourism: OriginsBrand:Samsung GalaxyEntered by:CNN Create Brand StudioCredits:CNNCategory:Travel & Tourism Challenge Building on the momentum of the previous partnerships, the 2024 Türkiye Tourism campaign was designed with a bold vision: to elevate global awareness of Türkiye’s cultural richness, natural beauty, and historical depth. Strategic Solution Building on the momentum of the 2022 and [...]
Awards finalist (2025)VistaJet: Keep in TimeBrand:VistaJetEntered by:VistaJetCredits:Wonderhatch The House of PoppinsCategory:Travel & Tourism Challenge VistaJet is the only truly global private jet company, serving world leaders, top executives, and cultural icons. With only 24,000 plane owners and a few hundred thousand private flyers, loyalty is key. Our clients spend up to 900 hours a year [...]
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