Shortlisted 2023Travel & Tourism BrandTravel ManitobaEntered by:Travel ManitobaCanada’s Heart Is CallingCredited:UpHouse Inc.The Challenge As Travel Manitoba looked to recover from the devastating impacts of the pandemic in 2021, the organization knew its seven-year-old brand, Manitoba, Canada’s Heart…Beats, needed to evolve. That year, Travel Manitoba engaged Stormy Lake Consulting to assess the brand’s equity, determine how [...]
Winner 2023Travel & Tourism BrandCymru Wales (Welsh Government)Entered by:Orchard Media and EventsWales To The WorldCredited:iCrossing UKThe Challenge In November 2022, Cymru — the Welsh national football team — flew out to Qatar to compete in the FIFA World Cup finals. The first time in 64 years that our nation had participated in the world’s biggest [...]
Shortlisted 2023Travel & Tourism BrandAbu Dhabi TourismEntered by:BBC StoryWorksAbu Dhabi Unwrapped: A Sonic Travel GuideCredited:Fresh Air, Spark Foundry - METhe Challenge Abu Dhabi Tourism partnered with BBC StoryWorks to embark on an inspiring journey through the Abu Dhabi Unwrapped: A Sonic Travel Guide podcast campaign. The goal was to unveil the hidden treasures and cultural [...]
Shortlisted 2023Travel & Tourism BrandVisit LondonEntered by:Wavemaker GlobalLet’s Do LondonThe Challenge Post the pandemic, the tourism & hospitality sector in London needed a boost to revive the economy and bring visitors to the city again. The aim was to attract international tourists with a pent-up desire to travel post the covid restrictions in order to [...]
Shortlisted 2022Travel & Tourism BrandVisitScotlandEntered by:The Walt Disney CompanyCredits:National Geographic, CaratSlow Up In ScotlandThe Challenge VisitScotland briefed National Geographic to develop a campaign that would broaden perceptions of what they could experience in Scotland that would ultimately lead to a change in beliefs and behaviour when considering their holiday choices. After a lengthy period of [...]
Winner 2022Travel & Tourism BrandVisit SwedenEntered by:MindshareCredits:Forsman & Bodenfors, Hill+Knowlton, B-Reel Films, LjudbyrånDiscover The OriginalsThe Challenge As the world opened up to international travel once again, Visit Sweden needed to increase inbound tourism to the country by building a stronger brand image of Sweden as an inspiring and sustainable destination. The challenge was to cut [...]
Shortlisted 2022Travel & Tourism BrandBrand ScotlandEntered by:Carat UKCredits:BBC Studios, New York Times, Facebook, Instagram, Twitter, LinkedIn, Teads, The Leith AgencyMany Brands Make Light Work - Collaboratively Building Scotland's Brand At COP26The Challenge In November 2021, all eyes were on Scotland as Glasgow hosted the highly anticipated COP26 event, where world leaders met to agree on [...]
Winner 2021Travel and Tourism BrandTourism AustraliaEntered by:UM SydneyLIVE from AusThe Challenge Bushfires, floods then a global pandemic had Australian tourism on its knees. We needed to reignite the dream for travel in Australia to provide hope to an industry in crisis by: Increasing Australia's intention to undertake domestic Australian travel. Facilitating international audiences to explore [...]
Shortlisted 2021Travel and Tourism BrandMarriott Bonvoy InternationalEntered by:Spark FoundryTrigger the escapeThe Challenge Marriott Bonvoy launched as a loyalty brand in 2019. As a company, Marriott has a range of hotels in it's portfolio including W hotels, The Ritz-Carlton and Sheraton, to name a few.  At the end of 2019, Marriott Bonvoy faced multiple challenges. Firstly, [...]
Shortlisted 2021Travel and Tourism BrandKaunastic routes Entered by:Kaunastic routesKaunas INThe Challenge Public Institution Kaunas IN creates favorable conditions for business, tourism, and international marketing development in Kaunas, Lithuania. Its activities contribute to improving the image of Kaunas city and developing tourism. In other words, Kaunas IN is the only official tourism sector nourishing organization for [...]