February 25, 2026
Leading brand lift measurement platform to continue supporting WMG’s mission to champion premium, trusted journalism
We are delighted to announce the continuation of our partnership with Brand Metrics, a global SaaS platform for campaign effectiveness measurement.
Brand Metrics has been a longstanding supporter of the World Media Group and its annual World Media Awards, which celebrate excellence in international content marketing and cross-border advertising campaigns. The renewed partnership reflects a shared commitment to demonstrating the measurable value of advertising within trusted, premium media environments.
As the advertising industry continues to navigate questions around effectiveness and accountability, the partnership underscores both organisations’ belief that data-driven measurement is essential to helping publishers, advertisers and agencies make more informed decisions.
“We’re pleased to continue our partnership with Brand Metrics,” said Jamie Credland, CEO of the World Media Group. “Brand lift measurement sits at the heart of what we champion here at WMG – that advertising alongside trusted, premium journalism delivers real, demonstrable impact for brands. Brand Metrics’ technology gives publishers and their advertising partners the evidence they need to make the case for quality media, and we look forward to building on our work together.”
“We’re very happy to continue our partnership with the World Media Group,” said Anders Lithner, CEO of Brand Metrics. “WMG does important work in bringing together premium publishers and advertisers, and we’re glad to support an organisation that helps move the industry forward.”
Brand Metrics’ platform integrates directly with publisher technology stacks to deliver consistent, benchmarked brand lift data across display, video, branded content, and CTV campaigns. Trusted by more than 60 publishers worldwide, the platform enables publishers to demonstrate the commercial value of their audiences and helps brands and agencies optimise future investment.
About the World Media Group
The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include BBC News, Business Insider, CNBC, CNN International, The Economist, Forbes, Fortune, National Geographic, The New York Times Company, Reuters, TIME, The Wall Street Journal, The Washington Post, associate member The Atlantic, and partners Avid Collective, Brand Metrics and Dianomi.
About Brand Metrics
Brand Metrics is a SaaS platform revolutionising campaign effectiveness measurement. Our technology seamlessly integrates with publisher tech stacks to measure digital campaign performance at scale, delivering simple, consistent brand lift data. This data enables publishers to grow their sales revenue and empowers advertisers and agencies to learn from the results and optimise future campaigns for greater effect.
Brand Metrics supports campaigns as small as 50k impressions across display, video, branded content, and CTV, delivering four key metrics benchmarked against 60,000+ campaigns. The platform is trusted by 60+ publishers around the world, including NYT, The Guardian, and Bloomberg. For more information, visit brandmetrics.com.