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Search results for: Tag: measurement

Cookie-Pocalypse: Will the death of third-party cookies kill digital advertising?

With Google Chrome set to pull the plug on third-party cookies in January 2022, marketers will soon lose the primary tech system that tracks identity across the web, opening up huge questions about the future of digital advertising. The World Media Group invited a panel of experts to discuss what losing access to third-party data […]

  • Tags cookies, digital advertising, measurement, third-party data
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