The World Media Group hosted our first LinkedIn Live event yesterday, a lively debate about whether Content, Creative or Context is the winning factor in delivering a successful content marketing campaign. According to the LinkedIn Poll we ran beforehand, 44% of respondents considered Content to be most important. The battle was on as our three [...]
60 seconds with World Media Group President, Damian Douglas  What have been your priorities during your term as president of the World Media Group? Over the last 12 months my role has been to support the World Media Group’s strategy to dial back into the power of our journalism. This is the unique aspect that brings the World Media Brands [...]

When audiences are likely to judge a campaign based on factors such as interest, tone, integrity, accuracy, relevance and credibility when deciding whether to engage or not, are traditional KPIs such as ‘engagement’ and ‘time spent with content’ still relevant?  Alex Delamain, President of the World Media Group and SVP, Head of Client Services, EMEA […]