Search results for: Tag: content

Has ESG changed the way that we do marketing?

May 2, 2023

Key Takeouts

At this year’s CIM Financial Services Marketing Leaders’ Summit, Alison Harbert, Marketing Director, Investec was joined by Nicky Owen, Head of Strategic Sustainability Marketing at Standard Chartered and Santosh Sethumadhavan,...

Content? Creative? Context? The battle for consumer engagement

November 16, 2022

Key Takeouts

The World Media Group hosted our first LinkedIn Live event yesterday, a lively debate about whether Content, Creative or Context is the winning factor in delivering a successful content...

60 seconds with World Media Group President, Damian Douglas

October 11, 2022

Interview

60 seconds with World Media Group President, Damian Douglas  What have been your priorities during your term as president of the World Media Group? Over the last 12 months my role has been to...

Why content marketers must look beyond traditional KPIs

July 21, 2020

Thought Leadership

When audiences are likely to judge a campaign based on factors such as interest, tone, integrity, accuracy, relevance and credibility when deciding whether to engage or not, are traditional KPIs...