As we start to think about life after COVID-19, The World Media Group’s third webinar in the series examined what’s next for businesses and brands. How can they survive and evolve as we come out of the crisis into a world challenged by economic recovery?
Topics for discussion included:
- How businesses can rebuild brand trust in uncertain times
- How to convince the Board that it’s the right time to resume advertising
- What CMOs need from their agencies and partners, and how operating models may change
- Predicting the winners and losers – the businesses most likely to succeed based on their current approach to the crisis
