Cannes Lions – Trusted Audio: How podcasts became the new frontier for trusted news

Event Details

Date: June 23, 2026

Time: 15:00 – 16:00

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Location: BBC Studios apartment, 5th Floor, 21 Rue des États-Unis 06400 Cannes

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In a world of fake news and information overload, increasing numbers of people are consuming their news through podcasts – which feels more like a conversation with a trusted friend than a broadcast medium. An Acast study found an astonishing 84% of listeners had changed their mind because of a podcaster. How are leading news organisations adapting to this medium? How does their approach differ from more celebrity-driven podcasts? And how can advertisers benefit from this trusted environment, without interrupting the listener’s experience?

WMG will be discussing this with Adam Fleming, host of Newscast, the BBC’s leading news podcast, along with Antonia Wade, CMO of PWC, and Tatiana Jouanneau, Chief Brand Officer at Allwyn.

Where: BBC Studios apartment, Cannes (5th Floor, 21 Rue Des Etats-Unis 06400 Cannes)

When: Tuesday 23rd June, 3:00pm

Speakers

CHAIR: Jamie Credland

Chief Executive

World Media Group

Adam Fleming

Host of BBC's Newscast Podcast

BBC

Antonia Wade

Global CMO

PwC

Tatiana Vivienne Jouanneau

Group Chief Brand Officer

Allwyn