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PRODID:-//World Media Group // different sytle //NONSGML Events //EN
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X-WR-CALNAME:World Media Group
 
BEGIN:VEVENT
CREATED:20260515T133856Z
UID:28386
DTSTART;VALUE=DATE:20260623T160000Z
DTEND;VALUE=DATE:20260623T170000Z
DTSTAMP:20260720T164953Z
LOCATION:BBC Studios apartment\, 5th Floor\, 21 Rue des États-Unis 06400 Cannes
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DESCRIPTION:In a world of fake news and information overload, increasing numbers of people are consuming their news through podcasts - which feels more like a conversation with a trusted friend than a broadcast medium. An Acast study found an astonishing 84% of listeners had changed their mind because of a podcaster. How are leading news organisations adapting to this medium? How does their approach differ from more celebrity-driven podcasts? And how can advertisers benefit from this trusted environment, without interrupting the listener’s experience? WMG will be discussing this with <strong>Adam Fleming, host of Newscast, the BBC’s leading news podcast,</strong> along with <strong>Antonia Wade, CMO of PWC</strong>, and <strong>Tatiana Jouanneau, Chief Brand Officer at Allwyn.</strong> Where: <strong>BBC Studios apartment, Cannes (5th Floor, 21 Rue Des Etats-Unis 06400 Cannes)</strong> When: <strong>Tuesday 23rd June, 3:00pm</strong>
SUMMARY:Cannes Lions – Trusted Audio: How podcasts became the new frontier for trusted news
ORGANIZER:World Media Group
URL;VALUE=URI:https://world-media-group.com/event/cannes-lions-trusted-audio-how-podcasts-became-the-new-frontier-for-trusted-news/
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DESCRIPTION:Reminder for Cannes Lions &#8211\; Trusted Audio: How podcasts became the new frontier for trusted news
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